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Chapter 1 - E-commerce
Test Description: CH 1 Intro to E-commerce
Instructions: Answer all questions to get your test result.
1) What two students from Stanford University established Google?
A
Steve Jobs and Donald Trump
B
Ronald Reagan and Tim Berners-Lee
C
Bill Gates and Sergey Brin
D
Lawrence Page and Sergey Brin
2) Which of the following terms, means that company allows an employee to work from home or other locations?
A
Distance employment
B
Sub contracting
C
Flex work
D
Telecommuting
3) Which of the following is NOT a Strategic Business Unit (SBU) activity?
A
Repossess
B
Market
C
Production
D
Design
4) A(n) __________ might have a goal of making one product, sell to one client or type of customer, or use one form of distribution.
A
Industry
B
Strategic Business Unit
C
Small Business
D
Firm
5) Which of the following is NOT one of the supporting activities that an SBU must have?
A
Finance and Administration Activities
B
Technology Development Activities
C
Human Resource Activities
D
Custodial Activities
6) As more people participate in a network, the value of the network to each participant increases. This increase in value is called a __________ .
A
transactional effect
B
network model
C
network effect
D
telework model
7) A __________ is a way of organizing the activities that each strategic business unit undertakes to design, produce promote, market, deliver, and support the products or services it sells.
A
strategic alliance
B
business activity
C
value chain
D
SWOT analysis
8) __________ describes the larger stream of activities into which a particular business unit's value chain is embedded.
A
value added network
B
business strategy
C
value system
D
business integration
9) SWOT is the acronym for __________ .
A
strengths, wealth, occupations, and testing
B
strengths, weaknesses, opportunities, and threats
C
supply, weaknesses, opportunities, and testing
D
supply, wealth, occupations, and threats
10) The _____ refer to the activities that each strategic business unit undertakes to design, produce, promote, market, deliver, and support the products or services it sells.
A
priority activities
B
secondary activities
C
supporting activities
D
primary activities
11) A(n) __________ is a specific collection of business processes used to identify customers, market to those customers, and generate sales to those customers.
A
value-added network
B
strategic alliance
C
industry value chain
D
revenue model
12) Human resource management and purchasing activities, which are part of a value chain model, are known as __________ .
A
secondary activities
B
Initial activities
C
supporting activities
D
Primary activities
13) What does the acronym EDI stand for?
A
Electronic display initiative
B
Innovative data experience
C
Electronic data interchange
D
Extra data included
14) __________ can be a better way to sell items that rely on personal selling skills.
A
E-commerce
B
M-commerce
C
Social commerce
D
Traditional commerce
15) The law of __________ says that most activities yield less value as the amount of consumption increases.
A
Valuable resources
B
diminishing returns
C
target market
D
strategic business
16) __________ are the total of all costs that abuyer and a seller incur as they gather information and negotiate a purchase-and-sale transaction.
A
Transaction costs
B
Operating costs
C
Historical costs
D
Opportunity costs
17) Multiple firms that sell similar products to similar customers make up a(n) __________ .
A
organization
B
conglomerate
C
industry
D
chamber of commerce
*select an answer for all questions
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