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Business 8 Final Review Part II
Test Description: Good Luck!
Instructions: Answer all questions to get your test result.
1) Having a strong credit rating will cost you more in the long run
A
true
B
false
2) The three levels of a product include
A
core
B
actual
C
all of the above
D
augmented
3) If the product life cycle is moving downward; the product is
A
at its peak
B
dead
C
declining
D
only beginning
4) The core benefits of shoes is what?
A
price
B
comfort
C
covers your feet
D
branding
5) An ACTUAL benefit of a Ford pickup is?
A
leather seats
B
cheaper financing
C
Ford Brand
D
warranties
6) The product life cycle goal of any company is:
A
withdrawl
B
maturity
C
decline
D
introduction
7) Pricing strategy that makes a product seem higher in quality than it actually is
A
false
B
psychological
C
value
D
exclusive
8) The pricing matrix uses a graph to match items based on quality and price. Companies who lower their price below retail value for high quality products using...
A
economy
B
penetration
C
premium
D
skimming
9) A toothbrush will most likely be
A
premium
B
skimming
C
penetration
D
economy
10) Apple's use of ipods, iphones, ipad mini, and all of their different products is using which form of marketing?
A
captive
B
dynamic
C
economy
D
product line
11) Planning for your future will save you...
A
money
B
time
C
energy
D
all of the above
12) A four-year degree is a
A
certification
B
masters
C
license
D
bachelors
13) On the TedED video we watched; how many internal skills do we have?
A
16
B
4
C
12
D
8
14) The website we use breaks your career paths into what?
A
stramlines
B
facts
C
clusters
15) Like Mr. Voeller said daily: my goal isn't to help you find the right job....
A
let's play Nirtotype!
B
I want to help you eliminate ones you don't want
C
grab a shovel
D
what's for lunch?
*select an answer for all questions
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