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SEM 2 Unit 3 Part 3
Test Description: SEM 2 Unit 3 Part 3
Instructions: Answer all questions to get your test result.
1) What do sport/event marketers usually develop to be prepared for possible emergency or crisis situations?
A
Transportation systems
B
Contingency plans
C
Financial agreements
D
Publicity procedures
2) Which of the following is an example of a hospitality option that might be selected to offer preferred customers who attend sports events:
A
Admission to private receptions
B
Copies of autographed photos
C
Free advertising in programs
D
Discounts on future tickets
3) Which of the following is an example of a hospitality option that is offered to select spectators or fans:
A
Lawn seating at an outdoor concert venue
B
Concessions available for sale in the stands
C
Tickets available for sale to the public on a certain date
D
Meet and greet backstage passes at a concert
4) Which of the following stadium seating arrangements are usually the least expensive tickets that fans can purchase:
A
Reserved
B
Festival
C
Luxury boxes
D
General admission
5) The cable network that televises college basketball games throughout the country is __________ the sports product.
A
franchising
B
publicizing
C
distributing
D
sponsoring
6) An increase in ticket prices is most accepted by fans if a sport has a(n) __________ demand for tickets
A
unitary
B
low
C
inelastic
D
elastic
7) A college athletic department sets the football ticket prices so that the organization earns income of $12 per ticket after covering expenses. This is an example of a price objective based on
A
profitability.
B
competition.
C
demand.
D
volume.
8) A sporting event setting ticket prices based on potential customers' ability to pay is an example of a price
A
motive.
B
objective.
C
restriction.
D
promotion.
9) When setting ticket prices for professional baseball games, the organization considers the team's performance, which is a(n) __________ factor.
A
operational
B
developmental
C
ethical
D
situational
10) When a hockey team sets its ticket prices so it can achieve its goal of increasing its fan base by five percent, the hockey team is establishing a price objective in conjunction with a __________ goal.
A
cost
B
contingency
C
licensing
D
sales
*select an answer for all questions
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