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SEM 2 Unit 3 Part 2
Test Description: SEM 2 Unit 3 Part 2
Instructions: Answer all questions to get your test result.
1) When forecasting projected ticket sales for a professional basketball team, sporting event organizers consider the
A
team's performance record
B
press-box space availability.
C
the size of the opponent's stadium.
D
television network broadcast rights
2) When developing a preseason booking strategy, the most important factors for a sport/event organization to consider are its timing, target markets, and
A
inventory needs.
B
security issues.
C
geographic origin.
D
selling methods.
3) A successful pre-season booking strategy often involves targeting
A
community organizations
B
occasional attendees
C
walk-up spectators.
D
current ticket holders.
4) Which of the following is an incentive that sport organizations often use to sell tickets to large groups
A
Merchandising
B
Publicity
C
Advertising
D
Discounts
5) A vendor at the venue for the Anaheim Mighty Ducks wants to sell a product that will generate large revenues on opening day. Which of the following products would most likely generate this revenue:
A
Souvenir programs picturing players
B
Autograph books for children
C
Jerseys featuring a redesigned logo
D
Champion hockey pucks
6) Paramount Entertainment debuts a new ride, Thunder Rapids. Which of the following items would have the most merchandising appeal
A
A Paramount Entertainment hat
B
An evergreen product
C
A soundtrack of the rapids
D
An I survived Thunder Rapids T-shirt
7) Concession stands, licensed merchandise, and luxury box seats are some of the goods and services that are usually available at a(n)
A
formal fund-raising dinner.
B
art exhibit and street festival
C
sport industry conference
D
professional football game
8) When planning a major concert for a popular band, what factor do marketers take into consideration because it has the potential to generate significant additional profit?
A
Financing arrangements
B
Advertising possibilities
C
Selling requirements
D
Merchandising opportunities
9) Why do organizers of major events often hire the services of professional lighting and sound companies?
A
To entertain crowds during half-time shows
B
To install and operate technical systems
C
To monitor the timing of all event activities
D
To work with network broadcast crews
10) Charlie is organizing a dance contest to raise money for the community's recreation center. Which of the following will Charlie need to obtain for the event
A
Disk jockey, dance floor, and sound system
B
Sound system, disk jockey, and flowers
C
Sound system, dance floor, and shoes
D
Dance floor, athletic equipment, and disk jockey
11) Which of the following is a type of concession that sports franchises often operate in the sporting facility
A
Child-care center
B
Coat-check area
C
On-site retail shop
D
Customer-service office
12) Sidney is organizing a 5K run to raise money for cancer research. Sidney agrees to post the Fresh Water Company's sign at the event's participant registration desk in exchange for bottles of water to give the runners who participate in the event. Thi
A
selective distribution strategy
B
barter agreement
C
contingency plan.
D
professional testimonial
13) It can be beneficial for a sport/event organization to develop a bartering agreement with a vendor if the agreement
A
involves obtaining food and beverage items
B
helps decrease event expenses
C
includes sales-promotion products
D
meets the organization's selling goals.
14) When assessing risks associated with an upcoming event, sport/event organizations should acquire input from all levels of management and
A
local personnel inspectors.
B
vertical staff members
C
financial consultants
D
public-relations agencies
15) Purchasing basic liability insurance protects the sport/event organization or facility from financial risks associated with
A
terrorism.
B
injuries.
C
sales.
D
weather.
16) An event planner should consider purchasing weather insurance for a(n)
A
reception held at a country club.
B
charity dinner and silent auction
C
indoor swimming competition
D
outdoor art show and festival.
17) What type of insurance do event organizers purchase in order to cover spectator ticket refunds, sponsorship refunds, and vendor payments?
A
Accident
B
Cancellation
C
Term
D
Property
18) What do event planners often consider when conducting site inspections of properties that might be used for an event?
A
Reservation list
B
Confirmation number
C
Expected gratuity
D
Geographic location
19) A facility's size, amenities, and location are important considerations when event planners
A
review advertisements
B
organize lists
C
select payment methods
D
conduct site inspections.
20) What factors might a concert promoter consider when conducting a facility inspection for an upcoming event?
A
Load-in time and advertising costs
B
Storage space and hospitality options
C
Ticket design and equipment availability
D
Concession arrangement and sponsorship costs
*select an answer for all questions
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