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SEM II 4.03 - 4.04
Test Description: SEM II 4.03 - 4.04
Instructions: Answer all questions to get your test result.
1) To make sure that all tasks have been completed and an event is ready for attendees, sport/event marketers might refer to their
A
guest list.
B
function sheets
C
inventory agenda
D
product checklist
2) One way to verify that a complex arena event is well prepared and ready for spectators is by
A
identifying audio needs.
B
reading the scripted elements.
C
developing an event checklist.
D
holding a rehearsal.
3) When the Green Company selected its target market, it decided to ignore the segment differences and generate appeal with one offer. The company is using __________ marketing.
A
mass
B
isolated
C
niche
D
individual
4) Entertainment marketers should identify their target markets after they have carefully examined
A
retired people with discretionary income.
B
customized products that fit the needs of the market.
C
past ticket sales records for similar events.
D
available data and research about the segment.
5) What is one question that a business must answer when identifying a potentially profitable target market?
A
What are monthly variable expenses?
B
Does the product have form utility?
C
What is the reach and frequency of the advertising medium?
D
Is the market responsive?
6) One aspect of identifying a segment of a sport/event target market involves identifying the
A
new vendors
B
regional trends.
C
sales forecasts
D
heavy users
7) Which of the following situations is an example of a business using niche marketing:
A
An athletic footwear company produces a line of shoes for children who play soccer.
B
A national petroleum company offers credit cards for use at its gas and service stations.
C
A chemical manufacturer offers a line of hand soap that contains an antibacterial agent.
D
A soft-drink manufacturer advertises its product during a national television broadcast.
8) Which of the following statements is true regarding niche marketing:
A
Niche marketers do not often customize their offerings.
B
Market segments are subgroups of niche markets
C
Marketers tend to consider broad focus to meet the needs of the niche.
D
Niche markets are small and may attract a few competitors.
9) Which of the following factors should event marketers consider when identifying target markets for specific events:
A
character
B
attitude
C
culture
D
Behavior
10) When a business selects a target market, the most useful or desirable market segments to the business are those that are measurable and
A
inflexible
B
concentrated.
C
accessible
D
undiferentiated
*select an answer for all questions
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