Review Game Zone
Flash Cards
(current)
Games
Teachers
Search
SEM II 4.01 - 4.02
Test Description: SEM II 4.01 - 4.02
Instructions: Answer all questions to get your test result.
1) When assessing marketing-information needs, the first step that a business should take is to
A
conduct primary research
B
select the research tools.
C
analyze the results.
D
identify the issue or problem
2) Sport/Event organizations maintain marketing information systems to be able to
A
modernize old and outdated facilities.
B
develop a wide range of databases.
C
print and distribute season tickets
D
identify and respond to customer needs.
3) Knowing where customers are located can help a business decide
A
how to package products.
B
how much inventory to stock.
C
which prices are the most popular.
D
which distribution channels to use
4) Which of the following is an important aspect to consider when a business begins to assess its marketing information needs:
A
competition
B
production
C
technology
D
Government
5) Secondary sources such as census reports, other government publications, trade magazines, or chambers of commerce are excellent sources for obtaining information about
A
business personnel
B
target markets.
C
demographics
D
competing products
6) By maintaining marketing information systems, sport/event organizations can estimate demand and identify market trends by tracking buying behavior and
A
qualifying distribution channels
B
analyzing consumption patterns.
C
establishing standards.
D
tabulating quotients.
7) Businesses often ask for the customer's zip code at the checkout counter to obtain immediate information about
A
how much customers can pay for products
B
the average age of customers.
C
how often customers visit the business.
D
a geographic area for a direct-mail campaign.
8) Why do sport/event organizations maintain sales and accounting records?
A
To prepare promotional material
B
To determine household income
C
To calculate salary information
D
To measure economic impact
9) Which of the following indicates a positive economic impact for a city that hosts a professional golf tournament:
A
Fewer hotel reservations
B
Increased traffic congestion
C
Decreased tax revenues
D
Higher restaurant sales
10) Which of the following sport/event situations is most likely to have a negative economic impact on a local community:
A
Professional baseball players go on strike
B
A popular musical group comes to town
C
Golf tournament organizers solicit volunteers
D
New college football stadium is being built
*select an answer for all questions
Check Results & Get Answers
Play Games with the Questions Above
Teachers: Create FREE classroom games with your questions
Click for more info!
©2007-2024
ReviewGameZone.com
|
About
|
Privacy
|
Contact
|
Terms
|
Site Map
WAIT! Find what you needed?
×
Still Looking for the Answers?
Have Another Question?
Play a Review Game with These Questions?
Want to Make Your Own Test Like This One?