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MM Ch 5 And 6 MC Part 2
Test Description: Q 37-48
Instructions: Answer all questions to get your test result.
1) Identify which method companies are using to compete for your money: Reputation for holding its value
A
product positioning
B
personal selling
C
financing
D
media
2) Identify which method companies are using to compete for your money: Car salesperson
A
product positioning
B
media
C
personal selling
D
financing
3) Identify which method companies are using to compete for your money
A
personal selling
B
product positioning
C
media
D
financing
4) The following are the types of product positioning except
A
price
B
shelf positioning
C
color
D
packaging
5) Four common marketing tactics are
A
competition, financing, opportunity cost, personal selling
B
personal selling, financing, repetition, product positioning
C
branding, personal selling, opportunity cost, financing
D
repetition, buyer's remorse, product positioning, significant purchase
6) If you were thinking about buying your dream car, but decided not to buy it because your realized what you wouldn't be able to do if you bought the car...this is an example of
A
be backs
B
buyers remorse
C
opportunity cost
D
brand recognition
7) Which of the following should you consider when making a significant purchase
A
don't buy if you don't have the cash
B
all of these
C
your buying motives
D
opportunity cost
8) Which is not a power over purchase tactic
A
seek counsel
B
consider the opportunity cost
C
shop around for the purchase
D
wait overnight
9) Which of the following is not an example of a sales clerk using personal selling
A
Do you want to know what is on sale today
B
Can I help you find something
C
You will look great wearing this
D
Thank you for shopping at our store today
10) What is the most likely cause for the direct correlation between the number of hours you watch and the amount of money you spend?
A
all of these
B
examining buying motives
C
advertising
D
caveat emptor
11) A good used car salesperson will respond to a question about a car color with
A
year, are you looking at 48 or 60 month financing?
B
let me check with the manager
C
no, we don't have it in that color but we can order it
D
yes we have it in any color
*select an answer for all questions
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