Review Game Zone
Flash Cards
(current)
Games
Teachers
Search
Unit 4 MC Part 1
Test Description: Q 37-57
Instructions: Answer all questions to get your test result.
1) Marketing includes each of the following activities, except
A
manufacturing
B
advertising
C
packaging
D
shippping
2) An example of a commercial market is
A
a family
B
a student
C
a household
D
a hospital
3) A factor that could describe a nation's demographics is
A
political system
B
technology
C
social values
D
educational level
4) Buying influences, such as hobbies, family activities, interest, and opinions, are called
A
psychographics
B
personality traits
C
physical needs
D
demographics
5) Economic conditions in a country can affect a product's
A
profits
B
selling price
C
consumer demand
D
all of these
6) In the marketing mix, the element of product involves all of the following considerations, except
A
whether the product can be sold in a standardized form or will need to be adapted to local situations
B
how the product will be shipped to the customer
C
how local customs or attitudes affect the popularity of the product
D
whether the product is a good or service
7) In the marketing mix, the element of distribution involves all of the following considerations except
A
where the product will be stored prior to shipping to another country
B
how the retailer will display the product after its received from the wholesaler
C
how to send products ordered from the company's web site on the Internet
8) The marketing of services is usually similar to the marketing of goods except for
A
price
B
distribution
C
promotion
D
technological trends
9) An example of a consumer market is
A
companies that purchase parts for making radios
B
people who like to buy expensive sports cars
C
people who want to rent office space to start a business
D
wholesalers who purchase goods to resell to retailers
10) An example of a specialty good is
A
toothpaste
B
a camera
C
jewelry from well-known firms
D
a candy bar
11) Of the following items, the one that is not an example of secondary data is
A
library index
B
a consumer behavior survey you will conduct
C
published government report
D
computerized database available on the software market
12) Qualitative research is best conducted with
A
secondary data
B
a focus group
C
an observational study
D
an experiment
13) The stages a product goes through from the time it is introduced until it is taken off the market is called the
A
new-product development process
B
product line assortment
C
marketing research process
D
product life cycle (PLC)
14) A personal computer for home use is
A
a specialty good
B
an intangible good
C
a shopping good
D
a convenience good
15) Companies produce new products for all of the following reasons except
A
all of these are reasons for producing new products
B
old products become unpopular with customers
C
competitors enter the market and attract customers
D
sales decline because the product becomes obsolete
*select an answer for all questions
Check Results & Get Answers
Play Games with the Questions Above
Teachers: Create FREE classroom games with your questions
Click for more info!
©2007-2024
ReviewGameZone.com
|
About
|
Privacy
|
Contact
|
Terms
|
Site Map
WAIT! Find what you needed?
×
Still Looking for the Answers?
Have Another Question?
Play a Review Game with These Questions?
Want to Make Your Own Test Like This One?