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SEM II 1.10 - 1.15
Test Description: SEM II 1.10 - 1.15
Instructions: Answer all questions to get your test result.
1) Which of the following is a characteristic of an effective marketing report:
A
Answers specific research questions
B
Explains role of executive management
C
Provides industry review information
D
Contains names of contributing editors
2) Stephanie has completed a market-research project to identify changing consumer trends that will affect her company and its market position. She has learned many interesting demographic trends occurring in the population. What type of data should she
A
Information that applies only to the company's current target market
B
All the information collected so management can decide what is important
C
Information that is relevant to the marketing decisions that management must make
D
Information that applies only to people not currently part of the target market
3) What part of a marketing-research report would be mentioned only briefly in an oral presentation?
A
Relevant information
B
Research findings
C
Pertinent data
D
Research methods
4) Copies of questionnaires, interview forms, and other technical documents are often included in what part of a marketing report?
A
Summary
B
Introduction
C
Appendix
D
Analysis
5) When writing marketing reports, researchers should make sure that they include a section about
A
limitations
B
qualifications
C
regulations
D
populations.
6) One of the main portions of a marketing report describes the research methods and the
A
technical terminology.
B
data collection procedures
C
industry review standards.
D
consulting expenses.
7) An effective method of presenting complex report findings and recommendations to a large group of managers involves the use of
A
scientific data.
B
computer software.
C
informal outlines
D
handmade graphics
8) What type of sponsorship objective involves bartering for goods and services?
A
Cost avoidance
B
promotion
C
revenue generation
D
activation
9) Wheelz wants to market its product line of in-line skates to young males under the age of 35. Which of the following sponsorship opportunities would best attract the exposure the company seeks on a very limited budget:
A
Affinity-sporting event
B
Extreme-sporting event
C
Pro-football game
D
Olympic opening ceremony
10) Obtaining the right to name a sport or entertainment event is often one of the objectives of a(n)
A
affiliation
B
franchise arrangement.
C
licensing agreement
D
sponsorship
11) Which of the following would an event marketer most probably contact when seeking sponsorship for an upcoming auto race:
A
Athletic competitors
B
Nonprofit organizations
C
Charitable organizations
D
Related businesses
12) Sport/Event marketers often identify the sponsorship potential of a specific business by researching the company's sponsorship history and understanding its
A
manufacturing methods.
B
sponsorship objectives.
C
financial policies.
D
quantity standards.
13) Why should sport/event marketers develop proof-of-performance packages for sponsors?
A
To list the important participants
B
To help sponsors justify the investment
C
To explain the type of sport/event
D
To provide information about the facility
14) Taco Bell doesn't want its message to get lost among the messages of your team's other sponsors, so you offer to name the pregame show The Taco Bell Pregame Report. This benefit is called
A
fund-raising opportunities
B
exclusivity
C
sales and sampling opportunities.
D
ownership.
15) Your hockey team receives free skates from Nike as part of Nike's payment of its sponsorship fee. This arrangement is known as
A
relationship marketing.
B
exploitation.
C
value in kind (VIK).
D
exclusivity.
16) A salesperson says to a potential client, The arena's luxury boxes have plenty of space to entertain your business clients, and our catering staff can help you plan your menu needs for game-day festivities. What is the salesperson doing in this situa
A
Determining needs
B
Reaching closure
C
Describing amenities
D
Addressing objections
17) Which of the following is the first step in a sponsorship presentation:
A
Give event details.
B
Create interest in the sponsorship opportunity.
C
Explain how the prospective sponsor can get involve
D
Create interest in your organization or event.
18) What is the best way to present your proposal to potential sponsor companies?
A
in person
B
Over the phone
C
through the mail
D
via teleconference
19) Bank of America is the only bank affiliated with your sport/event organization. This benefit is called
A
presenting sponsorship.
B
exclusivity.
C
value in kind (VIK).
D
ownership.
20) When writing a proposal for a potential sponsor, sport/event marketers should clearly emphasize sponsorship value and:
A
liability
B
deadlines.
C
benefits
D
confidentiality
*select an answer for all questions
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