Review Game Zone
Flash Cards
(current)
Games
Teachers
Search
Sports Marketing Ch3 Part III
Test Description: Good Luck!
Instructions: Answer all questions to get your test result.
1) In terms of marketing to women, an area where sports properties have made significant progress is
A
branded merchandise geared towards females
B
season and partial season tickets
C
seminars such as Football 101 and Hockey 101
D
value-priced food offerings at sports facilities
2) Of the 12 franchises added or relocated during 1990-2000, ten located in the ________ regions of the U.S.
A
south and midwest
B
northeast and midwest
C
south and west
D
northwest and west
3) The production, distribution, and promotion of products that promote environmental protection is
A
greenwashing
B
cause-related marketing
C
social responsibility
D
green marketing
4) The term ________ refers to companies that make claims about their environmental practices that are deemed questionable or self-serving.
A
green marketing
B
social responsibility
C
cause-related marketing
D
greenwashing
5) In a SWOT analysis, the ________ are internal characteristics or issues in the sports property.
A
strengths and opportunities
B
weaknesses and threats
C
strengths and weaknesses
D
opportunities and threats
6) In a SWOT analysis, the ________ are external to the firms and indicate occurrences or trends taking place beyond the walls of the organization.
A
strengths and opportunities
B
opportunities and threats
C
strengths and weaknesses
D
weaknesses and threats
7) In conducting a SWOT analysis, which of the following questions is least useful in determining if an issue is external or internal?
A
do other organizations in the industry face this same issue?
B
if our organization went away, would the issue go away?
C
can this issue be controlled by our organization?
D
How will this issue affect government regulations?
8) Anthony is reviewing the SWOT analysis conducted by his marketing team. The following were identified as threats. Which one is not a threat?
A
changes in customers' tastes
B
presence of new competitors
C
lower consumer confidence
D
government deregulation
9) The following are examples of communication objectives except
A
increase operations into one new market
B
add 500 fans to the team's Facebook page
C
expand operations into one new market
D
increase website visits by 25%
10) The following statements about good objectives are true except
A
the must have deadline or time frame
B
they should be broad, the general statements about what a brand wants to be, do, or become
C
they should be detailed enough to know whether or desired impact is achieved
D
they should be measurable
11) Advantages of using secondary data include the following except
A
fast and easy access
B
applicability to specific situations
C
lower costs than primary data
D
excellent starting point
12) Frequently used sources of secondary data to sports marketers include the following except
A
CRM systems
B
social media buzz
C
focus groups of fans
D
U.S. Census
13) Methods of collecting primary data include the following except
A
focus groups
B
surveys
C
observation
D
social media
14) The primary benefit of collecting primary data over using secondary data is
A
applicable to a specific issue
B
faster access to the data
C
greater accuracy than secondary data
D
lower costs than secondary data
*select an answer for all questions
Check Results & Get Answers
Play Games with the Questions Above
Teachers: Create FREE classroom games with your questions
Click for more info!
©2007-2024
ReviewGameZone.com
|
About
|
Privacy
|
Contact
|
Terms
|
Site Map
WAIT! Find what you needed?
×
Still Looking for the Answers?
Have Another Question?
Play a Review Game with These Questions?
Want to Make Your Own Test Like This One?