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Sports Marketing Chapter 2 Part II
Test Description: Good Luck!
Instructions: Answer all questions to get your test result.
1) A consumer's desire to achieve some functional benefit from using a good or service is a(n)
A
utilitarian consumption motive
B
function consumption motive
C
psychological consumption motive
D
hedonic consumption motive
2) A desire to have a sensory experience that elicits pleasure, fun, or excitement is a(n)
A
psychological consumption motive
B
hedonic consumption motive
C
group affiliation consumption motive
D
utilitarian consumption motive
3) Which of the following purchases by Christopher most likely indicates a utilitarian consumption motive?
A
music download
B
ticket to see a new movie at the theater
C
new washing machine
D
season pass to a water park
4) Social motives that influence sports consumption include
A
entertainment and sensory stimulation
B
self-esteem and escape
C
family and group affiliation
D
aesthetic and economic
5) Amanda's family travels to one of the NASCAR races every year. This is an example of a(n) ________ influencing the sports consumption decision.
A
psychological motive
B
escape motive
C
social motive
D
personal motive
6) Josh lives in St. Louis and is constantly telling his friends, We won the World Series in reference to the St. Louis Cardinals baseball team winning the World Series. This is an example of the psychological motive of
A
self-esteem
B
escape
C
group affiliation
D
sensory stimulation
7) After spending a long week at work, Andrew enjoys going to a sporting event over the weekend. In fact, he will often attend two or three events if possible. This is an example of the psychological motive of
A
escape
B
self-esteem
C
group affiliaiton
D
sensory stimulation
8) Sarah enjoys NASCAR, especially Talladega. She goes to races as often as she can. She likes the high speeds of the cars and the chance of a multiple-car wreck. This is an example of which personal motive for sports consumption?
A
entertainment
B
economic
C
aesthetic
D
sensory stimuation
9) A low-involvement fan segment would be
A
cognitive-based
B
emotion-based
C
situation-based
D
self-concept based
10) Stephanie hardly ever watches football, but she will watch the Super Bowl every year. This is an example of ________ involvement.
A
self-concept
B
situation-based
C
geographic-based
D
emotion-based
11) David supports the local high school football team by attending every game, even though he does not have any child playing on the team. He seldom watches any football games on TV and has never attended a professional football game. This is most likel
A
emotion-based
B
geographic-based
C
self-concept
D
situation-based
12) An effective marketing strategy to reach geographic-based fans would most likely be to
A
use social media to engage these fans with the players on the team
B
offer financial incentives that encourage game attendance
C
support local causes and involvement in the local community
D
offer special activities at the game/event, such an autograph sessions
13) Paths to fan identification with a sports brand include the following except
A
star power
B
community
C
sponsorship
D
family
14) Liz almost idolizes one of the players on the local hockey team. She has posters in her room of him and follows him on Facebook, Twitter, and on the team's website. Liz's path to identification with the hockey team is based on
A
family
B
star power
C
socialization
D
community
15) What has the greatest impact on the sport and team an individual follows?
A
social media
B
family members
C
teams success
D
star power
16) Emily started playing basketball when she was 8 years old. As a result, she became an avid fan of the local women's professional basketball team. This is an example of ________ path to fan identification with a sport.
A
community
B
participation
C
socialization
D
star power
17) Megan is weighing a decision to attend either a professional football game or a baseball game in San Francisco. She knows there are more opportunities to attend the baseball game than the football game. In terms of perceived options, this situation i
A
team identification
B
future availabiilty
C
financial requirements
D
personal incentives
18) If the FCI shows that the average cost of attending a Memphis Grizzlies basketball game is below the league average, a good marketing strategy would most likely be to
A
advertise the value of attending games
B
increase the prices to generate higher profits
C
offer free incentives, such as free parking, with the purchase of multiple tickets
D
offer promotions, such as multi-game packages
19) According to the FCI statistics for major sports, which of the following has the highest average league costs?
A
National Football League
B
National Hockey League
C
Major League Baseball
D
National Basketball Association
20) Robert is the marketing manager for a minor league baseball team. He has noticed a large group of individuals who attend games to interact with each other. They don't pay much attention to the game itself. To attract these types of individuals to mor
A
branded merchandise promotions
B
group ticket packages
C
recognition by the announcer at the game
D
free access to streaming videos of games
*select an answer for all questions
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