Review Game Zone
Flash Cards
(current)
Games
Teachers
Search
Sports Marketing Ch 1 I
Test Description: Good Luck!
Instructions: Answer all questions to get your test result.
1) After purchasing the Atlanta Falcons, Arthur Blank conducted surveys and focus groups to find out what fans wanted in their relationship with the Falcons.
A
false
B
true
2) Quality and customer focus are fundamental to marketing.
A
false
B
true
3) Marketing is made up of two distinct elements: marketing of sports and marketing by sports.
A
true
B
false
4) Connection to sports brands often is based on emotional attachment to a favorite athlete, team, or sport.
A
true
B
false
5) Marketers for a sports organization have two options to increase the value of a sports property: reduce prices or reduce sacrifices needed to experience the sports property.
A
false
B
true
6) ) In the experience era of sports growth, technological advancements, such as smartphones and tablets, enable fans to engage with sports brands during sporting events through blogs, Facebook, and Twitter
A
true
B
false
7) The two reasons for the increased investment in sports sponsorships are 1) sponsors recognize the increased interest people have in sports and 2) companies view sponsorships as a means of breaking through ad clutter in traditional media.
A
true
B
false
8) Sponsoring international events such as the Olympics, FIFA's World Cup, and baseball's World Series helps firms build global brand identity for a small fee.
A
true
B
false
9) Sports participation has been positively impacted by an increased interest in personal fitness as part of an overall healthy lifestyle.
A
true
B
false
10) Within the 5 P's framework, the item/service offered would be the focus of the Product component.
A
false
B
true
11) The group or groups most likely to use a product or service is called the target market.
A
false
B
true
12) Product is a broad concept used to describe both tangible goods and intangible services or experiences.
A
false
B
true
13) Sports organizations are heavily dependent on the quality of interactions that employees have with customers.
A
false
B
true
14) After purchasing the Atlanta Falcons, Arthur Blank made all of the following changes based on input from fans except
A
creating new box suites for high-end customers
B
opting not to sell in-game advertising spots
C
purchasing land in Atlanta for parking
D
lowering ticket prices
15) The sports characteristic of ________ may make the sports brand immune to threats other brands face, such as competition for attention and switching brands when performance does not meet expectations.
A
affinity advantage
B
experience-based relationship
C
intangibility
D
positioning challendge
*select an answer for all questions
Check Results & Get Answers
Play Games with the Questions Above
Teachers: Create FREE classroom games with your questions
Click for more info!
©2007-2024
ReviewGameZone.com
|
About
|
Privacy
|
Contact
|
Terms
|
Site Map
WAIT! Find what you needed?
×
Still Looking for the Answers?
Have Another Question?
Play a Review Game with These Questions?
Want to Make Your Own Test Like This One?