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Marketing Unit 2 (2.07, 2.08, 2.09, 2.11)
Test Description: Marketing Unit 2 (2.07, 2.08, 2.09, 2.11)
Instructions: Answer all questions to get your test result.
1) Which of the following is a policy that the WNJ company might implement to reinforce its image as an efficient and responsive business?
A
Ensuring that employees wear clean uniforms during their shifts
B
Requesting that employees sign their time cards at the end of a pay period
C
Allowing employees to establish their own service standards
D
Requiring employees to respond to customer inquiries within 24 hours
2) A business's brand promise is what the business intends to
A
provide the customer
B
sell to the target market
C
name its product
D
use as a trademark
3) One way a company can reinforce its image is by
A
conducting a competitive analysis
B
training its employees
C
developing a financial plan
D
identifying economic resources
4) John communicates through all advertisements that his employees go through extensive training. What is John doing?
A
Establishing product position
B
Stating industry policies
C
Making a brand promise
D
Developing a campaign platform
5) What is an example of an employee reinforcing a firm's image through his/her job performance/
A
Angela, a human resources manager, prepares the firm's employee newsletter every month
B
Susan advises her customer that the sofa is only available by special order
C
A customer waits on the telephone for several minutes while Matt confirms shipping information.
D
Jack politely asks if his customer would like a beverage while s/he waits for car service.
6) What will probably happen to a business if it continuously fails to deliver on its brand promise?
A
Lose credibility
B
Improve sales volume
C
Increase market share
D
Decrease liability
7) One way of reinforcing the company's image through employee performance is by making sure employees have
A
thorough knowledge of the products
B
generous pay and benefit plans
C
comfortable work stations
D
full access to customer databases
8) Geri asked a salesperson about some features of the new Samsung Android cellular telephone. Since the salesperson was not aware of the features, what should he do?
A
Explain that s/he is new and doesn't know
B
Tell the customer to contact the manufacturer
C
Ask an available, experienced employee
D
Try to serve the customer as best s/he can
9) josh wants to know more about the benefits of his new iPad. What about the iPad does he want to know?
A
What is the warranty?
B
What is the price?
C
What's in it for me?
D
What is it?
10) A customer askes a specific product question that a new salesperson cannot answer. What should the new salesperson do?
A
Try to serve the customer as best s/he can
B
Explain that s/he is new and doesn't know
C
Ask an available, experienced employee
D
Tell the customer to contact the manufacturer
11) How does a feature-benefit chart help a salesperson?
A
Explains the business's compensation rate to the salesperson
B
Provides a quick reference to the salesperson about the product
C
Determines which features and benefits appeal to each customer
D
Evaluates customer reaction to the presentation
12) What type of product information might a salesperson be able to obtain from a manufacturer's representative?
A
How the product became popular
B
What credit terms are available
C
How the product is made
D
What inventory method to use
13) What is a product benefit that a salesperson might point out to a customer who wants to buy a computer?
A
pre-installed software saves money
B
Models are available in many colors
C
Print capability is optional
D
monitor has a nonglare screen
14) The phase of the selling process that includes writing up the order is
A
prescribing solutions
B
discovering needs
C
reaching closure
D
establishing relationships
15) What should a salesperson remember to do during the closing phase of the selling process?
A
Ask the customer to buy
B
Show the customer a product
C
Ask the customer questions
D
put the customer at ease
16) Determine whether the following statement is true or false: All salespeople should use the step of the selling process in which a relationship is established with the customer
A
True, all salespeople make every contact permanent
B
False, retail salespeople do not need this step
C
False, industrial salespeople do not need this step
D
True, this is an important step for all salespeople.
17) Which of the following is part of establishing relationships with customers?
A
Reaching closure
B
Probing
C
Using suggestion selling
D
Sizing up the customer
18) A customer purchased dining room furniture that retails for $750.00 at 33% off. The sales tax rate is 5%, and delivery is $25. What is the total cost of the purchase?
A
$553.88
B
$527.50
C
$527.33
D
$552.63
19) A 589 shipment is sent by motor freight at a rate of $11.56 per 100 pounds. What are the shipping charges?
A
$67.08
B
$66.08
C
$68.09
D
$69.09
20) A chair was purchased for $279.00, and the tax rate is 6%. What is the amount of tax?
A
$15.86
B
$15.34
C
$14.74
D
$16.74
*select an answer for all questions
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