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NEW SEM I 4.05 - 4.07
Test Description: 4.05 - 4.07
Instructions: Answer all questions to get your test result.
1) When attending a sporting event, most fans expect that the facility will provide them with a(n)
A
winning experience.
B
safety environment.
C
learning situation.
D
ordinary performance.
2) Which of the following factors is most likely to cause people to not want to return to the annual fireworks show that attracts hundreds of thousands of people to the downtown area:
A
parking fees
B
traffic
C
nearby accommodations
D
public transportation
3) A stadium designed with more female rest rooms than male rest rooms is responding to which of the following customer expectations.
A
sense of safety
B
Adequate facilities
C
dedication usage
D
aesthetics
4) What is a primary consideration for fans who are attending a professional football game in a large city?
A
View of the city from stadium seats
B
surface of athletic field
C
Availability of parking space
D
Accessibility to souvenir stands
5) A soft-drink manufacturer is a sponsor for a professional baseball team. Which of the following signage placement options would provide the most exposure to the manufacturer's products:
A
Rear entrance of stadium
B
Interior wall of the outfield
C
Next to concession stands
D
Backside of the scoreboard
6) What is the advantage to a business of placing signage on the outfield stadium wall during a televised professional baseball game?
A
Increases brand awareness
B
Lowers promotional expenses
C
Provides free publicity
D
Ensures higher sales
7) How do sponsors typically use signage at sports events?
A
To provide directions
B
To prohibit behavior
C
As promotional tools
D
As safety reminders
8) To obtain the most exposure during a sporting event, the best logo placement opportunity for businesses is on
A
footwear
B
golf balls
C
race cars.
D
swimsuits
9) A stadium deciding to place messages and team logos on electronic boards is an example of selecting
A
media usage
B
event signage.
C
sponsorships
D
network support
10) Which of the following is a tangible benefit of purchasing a surfboard
A
It gives you the opportunity to join a surfing club.
B
It has a wrist strap to keep it connected to you in the water
C
It allows you to spend time with your friends at the beach.
D
It is the most popular brand on the market.
11) When prices go up or down, the change can affect how much of the sport/event product customers purchase. This is a general of
A
smoothing
B
elasticity
C
total cost
D
market segmentation.
12) Why might a sport/event organization price entry fees for a marathon below the normal rate?
A
To create profits
B
To meet competitors prices
C
To establish their event as luxury
D
To encourage maximum participation
13) Which pricing strategy sets prices lower than those of the competition?
A
penetration
B
skimming
C
stretching
D
Smoothing
14) Which of the following is a company-focused pricing objective for sport/event products:
A
Enhancing image
B
Achieving a price customers feel is fair
C
Offering the lowest prices
D
Offering the most discounts to customers
15) Wintergreen Ski Area knows that the area will be most successful if it bases its pricing structure on
A
what the market will bear.
B
total cost of the experience.
C
costs associated with renovations.
D
inelastic demand for skiing.
16) Ticket prices for the World Series increase dramatically, but all the games still sell out. The price change had little to no impact on sales. This is an example of __________ demand.
A
inelastic
B
elastic
C
unitary
D
smoothing
17) The additional cost of paying for parking and buying refreshments and programs is part of the overall ____________ of attending a concert.
A
price
B
value
C
benefit
D
goal
18) Yield management is a way that sport/event marketers address product pricing issues when they want to maximize revenue but have
A
unallocated resources.
B
few distribution intermediaries
C
limited capacity
D
below-market stock value.
19) To attract visitors at times of the year when the demand is typically low, an amusement park charges less money for admission. What pricing strategy does this situation exemplify?
A
Price skimming
B
Seasonal pricing
C
Scaling the house
D
Ticket bundling
20) In sports and entertainment marketing, the concept of price includes not only the cost of a ticket to an event but also the
A
value of the overall experience.
B
elements of the marketing plan.
C
location of the facility
D
quality of the media advertising.
*select an answer for all questions
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