Review Game Zone
Flash Cards
(current)
Games
Teachers
Search
NEW SEM 4.01 - 4.02
Test Description: 4.01 - 4.02
Instructions: Answer all questions to get your test result.
1) When selling advertising space in sport/event programs, it is important for marketers to give their customers the
A
mailing costs.
B
news deadlines.
C
advertisement specifications.
D
research fees
2) Rachel is selling program advertisements for a marching band competition that her high school is hosting. Which of the following sales prospects is most likely to purchase ad space in the program?
A
National piano manufacturer
B
Local music shop
C
International symphony conductor
D
State/Provincial museum director
3) To sell advertising space in an event program, the first thing Kyle should do is
A
develop a list of local businesses to contact.
B
call all businesses to determine their interest.
C
design the front cover of the program to show prospects.
D
obtain printing supplies for the program
4) Camille is developing a rate card for advertising space in her school's yearbook. Which of the following layouts is the most expensive for advertisers to purchase?
A
1/2 page four-color
B
1/16 page two-color
C
1/4 page black and white
D
1/2 page black and white
5) A primary reason that sport/event marketers sell advertising space in their programs is to
A
offer financial support
B
generate revenue.
C
attract new markets
D
increase fan loyalty.
6) To increase revenue, professional baseball and football teams often sell advertising that appears
A
on national television.
B
in community newspapers.
C
in local magazines.
D
on the back of tickets
7) After event organizers released information to the press that a well-known country singer will perform at an upcoming fundraiser, ticket sales for the event increased dramatically. This situation exemplifies how a celebrity appearance can
A
provide performers with supplemental income.
B
improve an event's television ratings
C
create a sense of community.
D
stimulate interest in an event
8) A charity organization is holding a fundraising event in New York. The event will include a dinner prepared by the chef of a five-star restaurant and an upscale style show. To generate interest, the event organizers plan to have a celebrity serve as
A
Bella Marie, a well-known international fashion model
B
Karl Kamden, a Chicago-based restaurant owner
C
Sophia Sanchez, a Venezuelan talk-show host
D
Richard Roberts, a Canadian theater critic
9) Which of the following is an example of a business using a celebrity's appearance to attract customers to an event:
A
An actor stars in the lead role of a film that is based on a best-selling novel.
B
A rock star signs copies of his/her latest CD at a store's grand opening.
C
An athletic-shoe company distributes a press release about a new endorsement deal.
D
A professional athlete announces her/his plans to retire within six months.
10) Author Randall McPeak's new thriller, Race to the End of Time, was recently released. McPeak's publisher arranged for him to do book signings and readings at several bookstores across the country. The author's appearances help the bookstore
A
most of their customers are fans of McPeak's books.
B
online book sales will begin to stabilize.
C
their sales will likely increase.
D
McPeak supports literacy initiatives
11) When making appearances at special events, a well-known rock star asks that the event organizer to pay for the air travel, lodging, and meals for his/her band and back-up singers. These requirements are examples of
A
financial requisitions.
B
non-negotiable conditions
C
organization charters.
D
rider terms.
*select an answer for all questions
Check Results & Get Answers
Play Games with the Questions Above
Teachers: Create FREE classroom games with your questions
Click for more info!
©2007-2024
ReviewGameZone.com
|
About
|
Privacy
|
Contact
|
Terms
|
Site Map
WAIT! Find what you needed?
×
Still Looking for the Answers?
Have Another Question?
Play a Review Game with These Questions?
Want to Make Your Own Test Like This One?