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NEW SEM 3.04 - 3.05
Test Description: 3.04-3.05
Instructions: Answer all questions to get your test result.
1) A tire producer is most likely to advertise its products on a website that interests
A
auto racing enthusiasts.
B
marathon runners.
C
tennis fans
D
fitness trainers
2) To generate excitement about its newly remodeled facilities, Wilmer's Hotel plans to send advertising messages to past guests via their cell phones. Each message will contain a brief video showcasing new features and services that the hotel offers.
A
Multimedia messaging services (MMS)
B
Complex messaging services (CMS)
C
Digitized messaging services (DMS)
D
Short messaging services (SMS)
3) Which of the following is a characteristic of most online banner advertisements
A
Interactive
B
Selective
C
Productive
D
Restrictive
4) To attract fans to their web sites, professional sport organizations, media outlets, and entrepreneurs offer online simulations that allow fans to build their own sport teams and compete against other fans' sport teams. This growing industry is refer
A
online exchange
B
game works
C
fantasy sports.
D
data interchange
5) How does a professional sports team earn revenue when it permits games to appear on television?
A
Sponsoring charitable events
B
Endorsing celebrities
C
Selling broadcast rights
D
Participating in merchandising programs.
6) Which of the following types of sport/event businesses would be most likely to place a banner advertisement on a ski resort's web site:
A
Rock-climbing boot retailer
B
Cross-training equipment distributor
C
shoe manufacturer
D
snowboard retailer
7) Currently, which of the following mobile advertising strategies has been most successful
A
Rich media
B
Banner ad campaign
C
Text message with coupon
D
Cross-platform campaign
8) Which of the following is an effective design technique that adds a personal touch to a direct-mail piece?
A
Stamping Open Now in neon pink on the back of the envelope
B
Placing the return address at the bottom of the envelope
C
Addressing the recipient as “Current Resident” on the mailing label
D
Using a font that looks like handwriting in the envelope's address section
9) Which of the following statements regarding direct-mail marketing campaigns is true
A
They are easy to track.
B
They should include a call to action.
C
They are highly cost-efficient.
D
They should contain detailed data.
10) Which of the following is most likely to be visible to search engine spiders:
A
Flash files
B
image
C
HTML text
D
java applets
11) Which of the following best enables marketers to target specific groups of customers so that the marketers can focus their promotional efforts to get the best results:
A
Direct marketing
B
Advertising
C
sales promotion
D
publicity
12) Which of the following is an example of online advertising:
A
Sponsoring a web site
B
Giving away gifts
C
Providing information
D
Hosting chat rooms
13) Sport/event industries often use the electronic media to
A
attract advertising support.
B
encourage athletes to participate
C
motivate customers to buy
D
conduct worldwide research.
14) A business places a matrix on a promotional sign that potential customers can scan with their smartphones. After scanning the matrix, potential customers have digital coupons in their smartphones, which they use to obtain discounted products
A
cable-network tags
B
reciept-verification applications
C
quick-response codes
D
reverse-messaging features.
*select an answer for all questions
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