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NEW SEM 3.01 - 3.03
Test Description: 3.01 - 3.03
Instructions: Answer all questions to get your test result.
1) What should a sports or entertainment event do in order to be successful?
A
satisfy customer wants
B
generate favorable press
C
promote popular causes
D
earn maximum profits
2) An important part of target marketing in the sports and entertainment industry involves appealing to potential customers who have
A
leisure time
B
athletic ability
C
past experience
D
disposable income
3) When a sport marketer considers factors such as lifestyles and interest levels in a specific sport, s/he is segmenting a market on the basis of
A
psychographics
B
gender
C
demographics
D
geographics
4) Males between the ages of 18-35 who are sports-minded and live in Orlando, Florida is an example of a
A
demographic characteristic
B
sponsor
C
niche market
D
marketing mix
5) The promoters of an extreme-sports weekend would most likely target which of the following
A
young men, ages 12-34
B
older men, ages 40-50
C
professional athletes
D
business executives
6) Which of the following is a factor that sports and entertainment marketers consider when targeting customers for a specific event
A
affiliations
B
expectations
C
personalities
D
demographics
7) After a volleyball player wins a gold medal in the summer Olympics, a sunscreen manufacturer pays the athlete to appear in its television commercials and magazine advertisements. This is an example of
A
loyalty marketing
B
a sponsorship
C
publicity.
D
an endorsement.
8) When a performer expands into international markets, an important consideration for his/her promotional efforts is that it is often necessary to
A
adapt promotional messages for each market.
B
assume that literal language translations are acceptable.
C
use the same advertising strategy with all markets.
D
develop different brands for each market.
9) What form of advertising involves a company paying an athlete to appear in a televison commercial or newspaper ad?
A
promotion
B
Endorsement
C
broadcast
D
testimonial
10) A vital promotional technique for entertainment marketing is the use of
A
vertical integration
B
broadcast webs
C
distribution.
D
trailers
11) A business wants to create or emphasize positive associations between a specific sport and itself. What type of advertising media should the business consider using?
A
Stadium signage
B
newspaper
C
contest
D
opt-in e-mail
12) Repeated exposure to the largest, most diverse population of people is a benefit of ___________ advertising
A
out-of-home
B
newspaper
C
direct
D
radio
13) Computers are complex products and have features that need to be explained. Which of the following elements would be crucial to include in an advertisement for a new computer:
A
Slogan
B
headline
C
illustration
D
copy
14) When Arm and Hammer advertises that its baking soda gets rid of odors in refrigerators, its ad copy is pointing out the product's
A
features
B
producer
C
price
D
uses.
15) The part of a print advertisement that is noticed first by readers is the
A
illustration
B
business identification
C
white space
D
copy
16) Advertising copy that states Only 3 days left is trying to
A
describe features
B
encourage action.
C
identify benefits
D
make a claim
17) The basic elements of a print advertisement are the
A
headline, illustration, copy, and business identification
B
layout, arrangement, white space, and border.
C
headline, subheadline, copy, and price.
D
artwork, illustrations, logo, and colorwork.
*select an answer for all questions
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