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Business 8 Marketing Test Review II
Test Description: Business 8 Marketing Test
Instructions: Answer all questions to get your test result.
1) A toothbrush will most likely be
A
skimming
B
economy
C
penetration
D
premium
2) A newly built cruise ship would most likely be...
A
penetration
B
economy
C
skimming
D
premium
3) A low quality product for a high price uses...
A
economy
B
penetration
C
premium
D
skimming
4) Apples' use of iPods, iPhones, iPad Mini's, and all of their different products is using which form of pricing?
A
product line
B
captive
C
economy
D
dynamic
5) Advertising:
A
costs money
B
includes all commercials
C
shares info
D
all of the above
6) Public Relations
A
always hurts a company
B
can be controlled
C
is free
D
cost money
7) When you release advertisements to entice customers; you are using which type of advertising?
A
drop
B
push
C
pull
D
slide
8) An example of business to business promotion would be
A
Chevy offers a discount to customers
B
Best Buy signs an agreement with the NFL
C
None of the Above
D
State Farm performs adjustments on a customer's insurance.
9) An example of business to customer would be...
A
Dick's Sporting Goods sending out a coupon book in the mail
B
Southwest Airlines joining with Delta Airlines
C
Target and Super Valu agree to sell the same fruit in their stores.
10) Placing your ad on the internet will...
A
Is very expensive
B
Will reach only a few customers
C
Reach a large number of people
D
Is an out-of-date approach
11) An example of an intermediary would be
A
Kleenex
B
Danon Yogurt
C
Kellogg's
D
Super One
12) The most common type of franchise is:
A
Jewelry Stores
B
Restaurants
C
Shoe Stores
D
Clothing Stores
13) Marketing is:
A
A very broad topic
B
Isn't always successful
C
All of the Above
D
Can make companies a lot of money
*select an answer for all questions
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