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Business 8 Marketing Test Review I
Test Description: Marketing Test Review
Instructions: Answer all questions to get your test result.
1) The 3 levels of a product include
A
actual
B
all of the above
C
core
D
augmented
2) The marketing mix includes
A
product
B
all of the above
C
price
D
place
3) Successful marketing will
A
all of the above
B
deliver products
C
get info to customers
D
describe a product
4) If the product life cycle is moving downward; the product is
A
dead
B
declining
C
at its peak
D
only beginning
5) The CORE benefit of shoes is what?
A
comfort
B
covers your feet
C
branding
D
price
6) The ACTUAL benefit of a Ford pickup is
A
Ford Branding
B
Leather seats
C
Cheaper Financing
D
Warranties
7) An AUGMENTED benefit is
A
what the product actually is
B
a non-direct benefit of a product
C
a physical benefit
D
none of the above
8) The product life cycle goal of any company is
A
maturity
B
introduction
C
decline
D
withdrawl
9) What percentage of products stay in the introduction life cycle phase?
A
75%
B
85%
C
25%
D
90%
10) Wanting a red shoe instead of a blue shoe is a _____ benefit.
A
Actual
B
None of the Above
C
Augmented
D
Core
11) Pricing strategy that make a product seem higher in quality than it actually is:
A
psychological
B
value
C
false
D
exclusive
12) The pricing matrix uses a graph to match items based on quality and price. Companies who lower their price below retail value for higher quality products are using...
A
penetration
B
economy
C
skimming
D
premium
*select an answer for all questions
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