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NEW Fashion Merch. 2.01
Test Description: 2.01
Instructions: Answer all questions to get your test result.
1) The Standard Color of Textile Dictionnaire International de la Couleur is a/an
A
French fashion house that projects colors for the upcoming season.
B
Non-profit trade association for the textile industry
C
Fashion service that provides information on textile fiber trends
D
International color codification system for textiles.
2) In predicting fashion trends Janae reviews fashion publications, catalogs, and websites. This type of marketing research is
A
Sales research
B
Consumer research
C
Fashion shopping
D
Comparison shopping.
3) The owner of Erica’s, a small boutique; visits another local boutique to view its merchandise selection. This is:
A
fashion shopping
B
sales research
C
comparison shopping
D
consumer research
4) A fashion forecaster would be interested in watching or attending award events such as the American Music Awards, The Emmys, or The Oscars PRIMARILY to
A
See if he/she has won an award.
B
View the new commercials for fashion items.
C
Establish relationships with fashion vendors.
D
Observe what the celebrities are wearing
5) Fashion forecasters are LEAST interested in:
A
Popular colors
B
Trends in retail store design.
C
New fiber and fabric developments.
D
New styles and silhouettes
6) When researching sales records, weak sales indicate fashion trends that are
A
Not meeting consumer demand.
B
Widely accepted
C
Rising
D
Developing.
7) Consumer research is a study of
A
Existing market conditions.
B
Previous sales records.
C
Fashion preferences, income levels, lifestyles, and shopping habits.
D
Business practices and policies for fashion marketing.
8) Which is a trade publication used by the female fashion industry?
A
Seventeen
B
Women's Wear Daily
C
Women's World
D
Vogue
9) Which is NOT a type of fashion marketing research?
A
sales research
B
textile analysis
C
consumer research
D
Comparison shopping
10) Predicting fashion trends is
A
retailing
B
producing
C
Forecasting.
D
merchandising
11) Studying market conditions, consumer lifestyles, current events, and the mood of the public are activities of
A
market research
B
market segmentation
C
test marketing
D
Customer profiling.
12) Which is a major fashion service?
A
Doneger Creative Services
B
The Color Marketing Group
C
Huepoint
D
Pantone, Inc
13) When researching sales, rising sales indicate fashion trends that are:
A
Not meeting consumer demand.
B
Obsolete
C
past their peak
D
Developing
14) While shopping in Sears, Andrea is asked her opinion of the merchandise the store currently carries and what other merchandise she would like to see the store offer for sale. Andrea is participating in a/an
A
Consumer lifestyle survey.
B
In-store informal interview
C
Comparison shopping event.
D
Fashion show
15) The direction of movement of public acceptance of color, texture, and silhouette in fashion is a
A
Style
B
Publication
C
Silhouette
D
Fashion trend.
16) Which is an example of a color service?
A
Promostyl
B
Huepoint
C
Trend Union
D
Doneger Creative Services
17) Which is known worldwide as a provider of color systems and technology used in the graphic design, printing, publishing, textile, and plastics industries?
A
Color Portfolio
B
Pantone, Inc.
C
Huepoint
D
International Color Authority
18) Amber invites a group of current customers to meet and discuss their degree of satisfaction about the store and its merchandise. Amber is meeting with a
A
trade association
B
retail association
C
Consumer focus group.
D
Labor union
*select an answer for all questions
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