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SEM I 3.0 PROMOTIONAL MIX
Test Description: SEM I 3.0 PROMOTIONAL MIX
Instructions: Answer all questions to get your test result.
1) Males between the ages of 18 - 35 who are sports - minded and live in Orlando, Florida is an example of a
A
demographic characteristic
B
sponsor
C
niche market
D
marketing mix
2) What should a sports or entertainment event do in order to be successful?
A
earn maximimum profits
B
promote popular causes
C
generate favorable press
D
satisfy customer wants
3) An important part of target marketing in the sports and entertainment industry involves appealing to potential customers who have
A
past experience
B
athletic ability
C
disposable income
D
leisure time
4) Which of the following is a factor that sports and entertainment marketers consider when targeting customers for a specific event
A
personalities
B
demographics
C
affiliations
D
expectations
5) When a sport marketer considers factors such as lifestyles and interest levels in a specific sport, s/he is segmenting a market on the basis of
A
psychographics
B
geographics
C
demographics
D
gender
6) A vital promotional technique for entertainment marketing is the use of
A
braodcast webs
B
distribution
C
vertical integration
D
trailers
7) A business wants to create or emphasize positive associations between a specific sport and itself. What type of advertising media should the business consider using?
A
stadium signage
B
newspaper
C
opt-in-email
D
contest
8) Repeated exposure to the largest, most diverse population of people is a benefit of ___________ advertising.
A
out-of-home
B
newspaper
C
radio
D
direct
9) What form of advertising involves a company paying an athlete to appear in a televison commercial or newspaper ad?
A
testimonial
B
endorsement
C
promotion
D
broadcast
10) After a volleyball player wins a gold medal in the summer Olympics, a sunscreen manufacturer pays the athlete to appear in its television commercials and magazine advertisements. This is an example of
A
sponsorship
B
loyalty marketing
C
publicity
D
endorsement
11) Advertising copy that states Only 3 days left is trying to
A
identify benefits
B
encourage action
C
describe features
D
make a claim
12) When Arm and Hammer advertises that its baking soda gets rid of odors in refrigerators, its ad copy is pointing out the product's
A
price
B
uses
C
producer
D
features
13) The basic elements of a print advertisement are the
A
artwork, illustrations, logo, and colorwork
B
headline, subheadline, copy, and price.
C
layout, arrangement, white space, and border
D
headline, illustration, copy, and business identification
14) Computers are complex products and have features that need to be explained. Which of the following elements would be crucial to include in an advertisement for a new computer:
A
headline
B
copy
C
slogan
D
illustration
15) The part of a print ad that is noticed first by readers is the
A
illustration
B
white space
C
business identification
D
copy
16) Which of the following types of sport/event businesses would be most likely to place a banner advertisement on a ski resort's web site
A
rock-climbing equipment distributor
B
cross-training equipment distributor
C
snowboard retailer
D
shoe manufacturer
17) Which of the following is a characteristic of most online banner advertisements
A
selective
B
productive
C
restrictive
D
interactive
18) How does a professional sports team earn revenue when it permits games to appear on television?
A
Participating in merchandising programs.
B
Selling broadcast rights
C
Promoting the games on its web site
D
Sponsoring charitable events
19) Currently, which of the following mobile advertising strategies has been most successful:
A
cross-platform campaign
B
rich media
C
banner ad campaign
D
text message with coupon
*select an answer for all questions
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