Review Game Zone
Flash Cards
(current)
Games
Teachers
Search
SEM I - Sales 4.0 Part B
Test Description: SEM I - sales 4.0
Instructions: Answer all questions to get your test result.
1) What is a step in the sales presentation process that salespeople should prepare for in advance?
A
feedback
B
referral
C
approach
D
follow-up
2) When preparing for a sales presentation, a salesperson decides to greet a prospective customer by asking if she would like to save money on office supplies. This is often called the _______________ approach.
A
introductory
B
customer benefit
C
meet-and greet
D
question-and-answer
3) Why should salespeople create favorable impressions during the initial contact with sport/event customers?
A
First impressions are difficult to change.
B
First impressions seldom last very long.
C
Customer rapport is unimportant.
D
Customers want to ask for assistance.
4) When writing a script for a sales presentation, a salesperson should use language that is
A
conceptual, intellectual, and difficult.
B
childish, humorous, and spontaneous..
C
complex, intricate, and intense.
D
positive, precise, and pertinent.
5) When planning for a presentation, salespeople should develop scripts to
A
read verbatim so they don't miss main points.
B
impress upper management.
C
jog their memory during a presentation.
D
hand out to audience members.
6) Which of the following selling options is one that sport/event marketers are most likely to use to reach individual season ticket holders:
A
Direct mail
B
distribution outlets
C
Product demonstration
D
Personal selling
7) When preparing handout for a sales presentation, it is important for a salesperson to know the __________ of the audience.
A
size
B
income
C
personality
D
gender
8) In precall planning, the salesperson focuses on learning more about the
A
territory
B
product
C
customer
D
business
9) When customizing a presentation, the salesperson determines a prospect's needs by developing a
A
sales quota
B
professional outline
C
business proposition
D
customer profile
10) A sports marketer has developed a sales packet that contains a team brochure, schedule, and a season ticket application. Why should all of the materials have the same basic appearance?
A
To motivate the recipients to open the sales packet
B
To provide information that is relevant to the upcoming season
C
To indicate that the materials are all from one organization
D
To customize the materials to specific groups
11) What is a benefit of establishing good relationships with sport/event customers and fans?
A
consistent quality
B
high-level pricing
C
long-term loyalty
D
flexible marketing
12) To develop long-term relationships with fans, professional sport teams should
A
build emotional connections with them.
B
redesign branding elements.
C
increase licensing fees to ensure profitability.
D
have inflexible ticket sales policies.
13) A lottery system is an equitable way of selling tickets to school alumni when the demand for college football tickets
A
is higher than the available supply.
B
remains consistent over time.
C
fluctuates every season.
D
is lower than originally anticipated.
14) How can sport/event marketers establish positive relationships with their customers/clients?
A
Use generic sales presentations
B
Ask close-ended questions
C
Communicate specific benefits
D
Prepare a product demonstration
*select an answer for all questions
Check Results & Get Answers
Play Games with the Questions Above
Teachers: Create FREE classroom games with your questions
Click for more info!
©2007-2024
ReviewGameZone.com
|
About
|
Privacy
|
Contact
|
Terms
|
Site Map
WAIT! Find what you needed?
×
Still Looking for the Answers?
Have Another Question?
Play a Review Game with These Questions?
Want to Make Your Own Test Like This One?