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SEM I - Sales 4.0
Test Description: SEM I - sales 4.0
Instructions: Answer all questions to get your test result.
1) Camille is developing a rate card for advertising space in her school's yearbook. Which of the following layouts is the most expensive for advertisers to purchase?
A
1/2 page black and white
B
1/2 page four-color
C
1/4 page black and white
D
1/16 page two-color
2) A primary reason that sport/event marketers sell advertising space in their programs is to
A
attract new markets
B
generate revenue.
C
offer financial support
D
increase fan loyalty
3) Rachel is selling program advertisements for a marching band competition that her high school is hosting. Which of the following sales prospects is most likely to purchase ad space in the program?
A
Local music shop
B
State/Provincial museum director
C
International symphony conductor
D
national piano manufacturer
4) When selling advertising space in sport/event programs, it is important for marketers to give their customers the
A
advertisement specifications
B
news deadlines
C
mailing costs
D
research fees
5) To sell advertising space in an event program, the first thing Kyle should do is
A
design the front cover of the program to show prospects.
B
develop a list of local businesses to contact.
C
call all businesses to determine their interest.
D
obtain printing supplies for the program
6) To increase revenue, professional baseball and football teams often sell advertising that appears
A
on the back of tickets.
B
on national television.
C
in local magazines
D
in community newspapers
7) Which of the following is a consideration when implementing a ticket sales campaign:
A
Seating arrangement
B
Immediate accessibility
C
Name recognition
D
Organized hospitality
8) Sales promotion is a major part of sport/event marketing because
A
there aren't very many sport/event customers.
B
the industry is so highly competitive.
C
the industry can get very boring.
D
the most important task in sport/event marketing is ticket sales.
9) When you ask, What does this sales promotion offer to customers? which step in the process of generating out-of-the-box sales promotion ideas are you completing?
A
Determine incentive.
B
Determine delivery.
C
Determine how to get the news out.
D
Determine creativity.
10) When you ask, How will my customers receive this sales promotion? which step in the process of generating out-of-the-box sales promotion ideas are you completing?
A
Determine how to get the news out.
B
Determine delivery.
C
Determine creativity.
D
Determine incentive.
11) Brian needs to generate some out-of-the-box sales promotion ideas for a tennis tournament. He's not sure how to start, but he know that the tournament's marketers want to reach the 18-to-35-year-old crowd. How is Brian prepared for inspiration?
A
He knows his competition.
B
He's putting a new twist on an old idea.
C
He's brainstorming.
D
He knows his target market.
12) One of the features of sports events such as football games is that they are
A
unpredictable
B
tangible
C
consistent
D
impulsive
13) What is the first thing you should understand when setting out to develop out-of-the-box sales promotion ideas for your game/event?
A
There is no particular source or technique.
B
There is no way to be prepared for inspiration.
C
You need a certain amount of education to do so.
D
You need a certain amount of experience to do so.
14) Which of the following is one of the main features of a sport product:
A
extensions
B
franchises
C
tickets
D
athletes
*select an answer for all questions
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