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SEM I - 2.04, 2.05, 2.06
Test Description: Marketing Information Management
Instructions: Answer all questions to get your test result.
1) To know what websites and advertisements visitors see, sports and event e-marketers would check
A
test files
B
internet service providers
C
direct delivery programs
D
clickstream data
2) Which of the following is a secondary source of sport/event information
A
accounting records
B
government sources
C
telephone surveys
D
demographic reports
3) A sport/event organization that wants to obtain information about the population in a certain geographic location might use
A
primary databases
B
government sources
C
personal questionnaires
D
telephone surveys
4) What is an example of a secondary source of data that a sport/event marketer can obtain internally?
A
magtazine article
B
sales report
C
trade journal
D
government website
5) What type of competitor information is important for sport/event organizations to maintain in a database?
A
price lists
B
demographics
C
consumption
D
market price
6) Which of the following might a sport/event organization search to obtain marketing information
A
Internet
B
media
C
newsletter
D
foundations
7) Which of the following internal records might a business use to analyze information regarding customer satisfaction levels:
A
credit reports
B
comment cards
C
expense reports
D
debit receipts
8) Which of the following is a reason why businesses should regularly monitor their internal records that contain marketing information:
A
to compile regulatory data
B
to review employment trends
C
to analyze product performance
D
to prioritize investment goals
9) A database of competitor information often contains information about the competitor's
A
creative strategy
B
advertising media
C
budget structure
D
production techniques
10) What type of marketing information might a business obtain by monitoring sales invoices?
A
customer profiles
B
sales territory
C
profit margin
D
service tactics
11) A sport/event marketer is having difficulty finding data about a competitor. The competitor's financial records are not public access. Which disadvantage of secondary research does this situation illustrate?
A
it can be out of date
B
it can be incomplete
C
it can be time-consuming
D
it can be costly
12) A professional soccer league is considering an expansion team in a certain city. What is the best online secondary source to obtain current demographic information about the location?
A
sporting goods association
B
government census
C
national news outlet
D
youth magazine
13) What internal records do many businesses monitor in order to obtain useful marketing information?
A
industry projections
B
print advertisements
C
sales reports
D
trade journals
14) Which of the following sources is the most appropriate for obtaining primary marketing information about fans' opinions about a rock band's new album:
A
facility managers
B
concert attendees
C
event ushers
D
concession vendors
15) One way for the WSC Swim and Racquet Club to obtain primary information about the quality of its facilities and the level of its services is by
A
collecting promotional literature
B
surveying club members
C
reading industry publications
D
viewing competitiors' websites
16) One type of sport/event marketing information is information that is obtained from
A
referees
B
managers
C
coaches
D
spectators
17) Primary research includes collecting data for
A
understanding ecomomic cycles
B
the current research project
C
informational purposes
D
marketers across the industry to use
*select an answer for all questions
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