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Intro To E-Commerce - Chapter 12 Review
Test Description: Chapter 12 Review
Instructions: Answer all questions to get your test result.
1) 1. The process of planning and carrying out the production, distribution, promotion, and pricing of products and services is called _____.
A
management
B
marketing mix
C
marketing
D
the business model
2) 3. _____ are distinct groups of people who share certain statistics.
A
Business mixes
B
Market segments
C
Demographics
D
Market mixes
3) 5. Establishing one-to-one relationships with your customers is called _____.
A
virtual marketing
B
personalization
C
market segmentation
D
promotion
4) 7. _____ is based on the principle that the potential customer has agreed to receive marketing messages about a product or service.
A
Virtual marketing
B
Personal marketing
C
Permission marketing
D
Market segmentation
5) 9. The information recorded in most server logs is called _____.
A
beta data
B
meta data
C
clickstream data
D
marketing data
6) 11. __________ groups people by measurable statistics such as income, age or gender.
A
psychographically
B
demographically
C
product benefits
D
geographically
7) 13. A product's price should include all of the following except?
A
food
B
marketing
C
packaging
D
manufacturing
8) 15. Which of the following is not one of the four P's that make up the marketing mix?
A
product
B
people
C
price
D
place
9) 17. Secondary research is not gathered from which of the following?
A
publications
B
literature
C
Bank accounts
D
broadcast media
10) 19. Which of the following is not including when determining the quality of a product?
A
reliability
B
durability
C
weight
D
aesthetic features
*select an answer for all questions
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