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SEM I - 1.02 - 1.05
Test Description: SEM I - 1.02 - 1.05
Instructions: Answer all questions to get your test result.
1) The national collegiate athletic association and the Professiona Golfers' Assoc. are examples of
A
trade associations
B
labor unions
C
sanctioning bodies
D
professional societies
2) one of the main differences between pro and amateur athletes is that for pros, the game is often
A
free of charge
B
their occupation
C
played for enjoyment
D
closed tothe public
3) one characteristic of event marketing involves promotion and selling a(n)
A
unique experience
B
physical appeal
C
nonperishable item
D
tangible product
4) promoting and selling an intangible product that is immediately consumed and connot be resold is a unique characteristic of _____________ marketing.
A
target
B
event
C
direct
D
mass
5) which of the folloing help create the excitement and enthusiasm that make the games what they are
A
spectators
B
team owners
C
coaches
D
trainers
6) which of the following is an example of marketing for the sport event
A
distributing information about a NASCAR race
B
holding a race for a charitable organization
C
delivering exercise bikes to retailers
D
selling food product at the concession stand
7) a characteristic of an event is that it is produced and consumed
A
at the same time
B
during planned intervals
C
by the same group of people
D
in unemotional ways
8) which of the following marketing activities involves responsibility for a sport organization's licensing activities
A
community relations
B
merchandising
C
sales
D
public relations
9) which of the following marketing activities involves writing press releases and organizing news conferences
A
advertising
B
community relations
C
promotions
D
media relations
10) a person responsible for matching up corporations with events tha treach their target market is
A
advertising sales
B
hospitality
C
sponsorship management
D
sales promotion
11) you are marketing the new Lexus car that will be revealed in Detroit. You are in charge of advertising, which of the following would be your responsibility
A
buying commercial time on TV
B
researching the target audience
C
taking ticket orders
D
conducting test drives
12) most sport/event products are classified as
A
pure services
B
combination of goods and services
C
pure goods
D
conbination of rented and owned goods
13) your high school's basketball team went to the state championship game last year, but didn't make the play-offs this year. This is an example of a(n) __________ sport/event product
A
inconsistent
B
consistent
C
tangible
D
perishable
14) Wrigley Field has earned a reputation as one of the best places to watch a MLB game. This is called brand _________
A
image
B
image extension
C
awareness
D
loyalty
15) Programs, hot dogs, drinks, and souvenirs that fans buy during a sporting event are part of the total sports _____________
A
product
B
strategy
C
promotion
D
market
16) a baseball game broadcast on the radio is an example of
A
sport media
B
sporting good
C
a nonsport
D
owned-goods service
17) one of the primary reasons that people are motivated to attend arena football games is the
A
low scores
B
prime-time, network exposure
C
instant-replay
D
affordable ticket price
18) because the outcome of a match is uncertain, fans attending a sporting event are motivated by the game's ____________ value
A
physical
B
economic
C
entertainment
D
financial
19) Jacob started training for the Boston Marathon several months ago and was happy when he finished in record time. Jacob was motivated to run for personal growth, whch resulted in a(n)
A
feeling of purpose and belonging
B
need to take emotional risks
C
appreciation for others' physical strength
D
sense of pride and accomplishment
20) Sarah goes to an exercise class twice a week at a local gym. She takes the class to maintain a healthy lifestyle and to be with friends. What motivate her to attend the exercise classes?
A
personal improvement and social facilitation
B
the thrill of competition and social status
C
the need for recognition and personal values
D
low membership costs and sport appreciation
*select an answer for all questions
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