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Fashion Merchandising 6.04 - 6.05
Test Description: Fashion merchandising 6.04 - 6.05
Instructions: Answer all questions to get your test result.
1) Informal and formal modeling events are:
A
Teen boards.
B
Charitable celebrations.
C
Celebrity appearances.
D
Fashion shows.
2) For every sweater over $50.00 sold, Hecht’s donates $1.00 to the Ronald McDonald House. This is an example of a:
A
Trunk show.
B
Charitable celebration.
C
Premium.
D
Special sale.
3) Ocean Threads hires local models to wear the current line of clothing and to circulate informally during the Top 50 Business Women in North Carolina luncheon. This is an example of a:
A
Special sale.
B
Trunk show.
C
Demonstration.
D
Fashion show.
4) To kick off the bridal season, The Bridal Boutique rents a ballroom in Embassy Suites and invites the public to an evening gala of fashion showcasing Vera Wang gowns. This is an example of a: public to an evening gala of fashion showcasing Vera Wang
A
Demonstration.
B
Fashion show.
C
Trunk show.
D
Special sale.
5) The indication of which advertising media will be used is found in which section of the fashion promotion plan?
A
Promotional mix
B
Theme
C
Assignment of responsibility
D
Goals and objectives
6) Belk is having a 15% discount night for students. This is an example of a:
A
Sampling.
B
Trunk show.
C
Special sale.
D
Premium.
7) Mother’s Day, Independence Day, back-to-school, and prom time are examples of possible promotional:
A
Mixes.
B
Themes.
C
Goals.
D
Budgets.
8) Jane has been hired by a local department store to wear new clothing from the junior department to school for her friends and classmates to see. Later she will discuss the students’ comments about the clothing with store personnel. Jane serves on the
A
Fashion show staff.
B
Board of advisors.
C
Board of directors.
D
Teen board.
9) The elements of the promotional mix used to develop a promotion plan include:
A
Advertising, display, publicity, personal selling, and visual merchandising.
B
Advertising, sales promotion, publicity, personal selling, and visual merchandising.
C
Advertising, sales promotion, display, publicity, and visual merchandising.
D
Advertising, sales promotion, publicity, personal selling, and public relations.
10) The promotion budget of a fashion retailer is usually based on the:
A
Total purchases.
B
Anticipated annual sales.
C
Average inventory.
D
Cost of merchandise to be sold.
11) A retailer budgets 3% of the annual anticipated sales for promotional activities. If the sales forecast is $1,562,766, how much will be available for promotion?
A
$46,882.98
B
$52,092.20
C
$4,688.30
D
$468,829.80
12) MAC Cosmetics will hold a seminar on Saturday afternoon to explain to customers the proper way of applying eye shadow. This will be a/an:
A
Sampling.
B
Trunk show.
C
Demonstration.
D
Infomercial.
13) The blend of media used to communicate the message of a planned promotion is the:
A
Merchandise mix.
B
Product mix.
C
Advertising mix.
D
Media mix.
14) To increase sales by 5% would be found in which part of the fashion promotion plan?
A
Evaluation
B
Assignment of responsibilities
C
Goals and objectives
D
Messages and themes
15) Belk sales associates spend one afternoon a month visiting the battered women’s shelter to help the women prepare for job interviews. This is an example of a/an:
A
Celebrity appearance.
B
Tangible service.
C
Premium.
D
Personal improvement session.
16) Designers or company representatives bring a designer’s collection to a store for a short period of time for customers to view. This is an example of a:
A
Personal improvement session.
B
Demonstration.
C
Charitable celebration.
D
Trunk show.
17) Jessica Simpson appeared in the Carolina Place Mall Belk for an autograph session and to sing one song. This is an example of a:
A
Celebrity appearance.
B
Trunk show.
C
Personal improvement session.
D
Demonstration.
18) A customer who spends $2000.00 or more on a Liz Claiborne suit receives a free Liz Claiborne tote. This is an example of a:
A
Trunk show.
B
Sampling.
C
Demonstration.
D
Premium.
19) The PRIMARY medium used for local retail advertisements is:
A
Direct Mail.
B
Newspaper.
C
Merchandise packaging.
D
Television.
*select an answer for all questions
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