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Marketing 3.07 - 3.08
Test Description: Marketing 3.07 - 3.08
Instructions: Answer all questions to get your test result.
1) What is one action that customer service can take to facilitate order processing?
A
Communicate effectively
B
Negotiate aggressively
C
Oversee assembly
D
Monitor inventory
2) When is it best for a business to use an exclusive distribution pattern?
A
It prefers to have its intermediaries promote the product.
B
It needs to maintain tight control over a product.
C
It wants the product to be available in all possible locations.
D
It chooses to eliminate intermediaries.
3) What legal example is represented by a manufacturer selling its products through a toll-free phone system, a company web site, and several retailers?
A
Dual distribution
B
Restricted sales territories
C
Exclusive dealing
D
Tying agreements
4) Which of the following is an aspect of channel management that impacts customer service?
A
Taxes
B
Advertising
C
Protectionism
D
Timeliness
5) In which situation might exclusive distribution be considered a legal arrangement?
A
A manufacturer assigns an exclusive territory to restrict competition.
B
A franchisor requires a franchisee to sell only the franchisor's products.
C
A business prevents a competitor's product from entering the market.
D
A distributor requires a customer to buy all of its products to obtain one product.
6) Which of the following is an example of distributing goods through a gray-market strategy?
A
A franchisee obtains a license to sell a well-recognized brand of tires through her/his dealership.
B
An Asian-based company establishes an Internet website to sell its cleaning products directly to European consumers.
C
A local jewelry store has exclusive distribution rights to sell expensive wristwatches for a Swiss manufacturer.
D
A pharmacy sells brand medications to customers in foreign countries for a lower price than they can get domestically.
7) Which of the following would probably use a longer channel of distribution than the others:
A
A bottle of shampoo
B
A baby duck
C
A printing press
D
An airplane
8) What factor could determine legal ownership of goods in the distribution process?
A
Physical characteristics of the product
B
Availability of the product
C
Country in which the product is produced
D
Involvement of agents
9) What do marketers want to achieve by determining distribution intensity?
A
Ideal market exposure
B
Complete market coverage
C
Total market saturation
D
Perfect market balance
10) Which of the following makes it possible for a business's drivers to determine their exact location and obtain accurate directions to destinations:
A
Global positioning system
B
Image scanning technology
C
CB radio system
D
Video frequency technology
11) What is an advantage for producers in using the producer to wholesaler to retailer to consumer distribution channel?
A
Wholesalers usually buy in large quantities..
B
It enables them to reach large retailers directly
C
It enables them to control channel activities.
D
Wholesalers do not take title to the goods.
12) What statement is true about technology in relation to channel management?
A
For most businesses, technology makes it more difficult to monitor the channel members' activities.
B
Some businesses have the capacity to distribute most or all of their products through the internet.
C
Because technology continues to evolve, vertical conflict among channel memners is occurring less often.
D
Technological advancements generally require businesses to increase the number of intermediaries they use.
13) What indirect channel of distribution is used to reach large retailers when the producer does not want responsibility for the selling activities?
A
Producer to wholesaler to retailer to consumer
B
Producer to consumer
C
Producer to retailer to consumer
D
Producer to agent to retailer to consumer
14) How do channel members add value to a product?
A
By performing certain channel activities expertly
B
By making the product available in all locations
C
By making the product more costly
D
By pursuing individual goals
15) Which situation hinders a business's ability to provide quality customer service?
A
Supply channel has high flexibility levels.
B
Post-sale support is responsive.
C
Vendor consistently has back orders.
D
Distribution patterns are operational.
16) What is an example of a large business using coercion in the distribution channel?
A
Requiring a specific type of packaging material
B
Threatening to stop using a supplier unless given major concessions
C
Returning shipments without proper authorization
D
Buying products from unauthorized intermediaries
17) What example demonstrates the use of satellite tracking within a distribution channel?
A
A computer system performs warehouse functions that are usually executed by humans.
B
An inventory specialist enters product status information into a handheld electronic device.
C
A dispatcher has current knowledge of a delivery truck's location and destination
D
A technological system creates an efficient routing plan for transportation companies.
*select an answer for all questions
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