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Fashion Merchandising 5.02 - 5.03 PART B
Test Description: 5.02 - 5.03 PART B
Instructions: Answer all questions to get your test result.
1) The reason a customer hesitates to buy a product is a/an:
A
mistake
B
objection
C
boomerang
D
argument
2) A salesperson who explains the fiber content of a particular fabric has presented a/an:
A
option
B
feature
C
objection
D
benefit
3) A decided customer:
A
Wants to browse.
B
Has a need but has not identified a product to meet that need.
C
Needs the salesperson to make recommendations.
D
Knows exactly what he/she wants and why.
4) Which is a rational buying motive?
A
fear
B
durability
C
ambition
D
love
5) Which is a patronage motive?
A
economy of use
B
merchandise assortment
C
durability
D
love
6) Which is an emotional buying motive?
A
price
B
comfort
C
prestige
D
quality
7) Buying motives based on customers’ feelings are:
A
patronage
B
emotional
C
impulse
D
rational
8) An example of the greeting approach used in the retail selling process is:
A
We have a great selection of leather handbags.
B
Which sweater do you like best?
C
Good afternoon, Ms. Edwards.
D
May I help you find a certain size?
9) The LEAST effective selling approach for creating actual sales is the:
A
greeting
B
service
C
merchandise
D
opening
10) The FIRST face-to-face meeting of the customer and the salesperson is the:
A
demonstration
B
merchandise presentation
C
approach
D
closing
*select an answer for all questions
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