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Retail Merchandising Principles
Test Description: RetAil
Instructions: Answer all questions to get your test result.
1) an unenclosed shopping center with 250,000 sq ft usually with 3+ big box retailers
A
Power Center
B
Outlet Mall
C
Shopping Center
D
Pedestrian Mall
2) Define advertising.
A
The activity or profession of producing advertisements for commercial products or services
B
The activity or profession of producing advertisements for personal use.
C
The unproducing of advertisements for commercial products or services
D
The activity or profession of withholding advertisements for commercial products or services
3) The process of a fashion gaining and losing mass acceptance.
A
Trend Cycle
B
Fashion Cycle
C
Rinse Cycle
D
Wash Cycle
4) What is a resident buying office?
A
an office thats buys residents
B
a consumer that buys products from their home office.
C
An office located close to a major production center to communicaticate oversight btwn suppliers
D
An pub located close to a major production center to communicaticate oversight btwn suppliers
5) price is the quantity of payment or compensation given from one party to another in return for goods or services
A
Retail Price
B
Private Price
C
High Price
D
National Price
6) What is Gross Margin?
A
margin of loss: the ratio gross profits divided by net sales
B
margin of profit: the ratio gross sales divided by net profits.
C
margin of profit: the ratio gross profits divided by net sales
D
margin of growth: the ratio gross profits divided by net sales
7) Define Demographic Segmentation
A
Dividing consumers into one based on selected demographics.
B
Dividing consumers into groups based on selected demographics.
C
Lumping consumers into groups based on selected demographics.
D
Dividing consumers into groups based on selected demographics.
8) What is a Purchase Order?
A
a commercial doc. used to request supply something in return for paymentproviding specsquantities
B
a commercial doc. used to request supply something in return for nothing.
C
a commercial doc. used to request supply something in return for money.
D
a commercial doc. used to request supply something in return for vengeance of their father.
9) Type of Label, For example: Hollister
A
Private Label
B
Retail Brand Label
C
Designer Label
D
National Label
10) A reduction in inventory due to shoplifting, employee theft, paperwork errors and supplier fraud
A
Rounder
B
Shortage
C
Prevention
D
Gain
*select an answer for all questions
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