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Retail Merchandising Principles
Test Description: RetAil
Instructions: Answer all questions to get your test result.
1) an unenclosed shopping center with 250,000 sq ft usually with 3+ big box retailers
A
Shopping Center
B
Pedestrian Mall
C
Power Center
D
Outlet Mall
2) Define advertising.
A
The unproducing of advertisements for commercial products or services
B
The activity or profession of producing advertisements for commercial products or services
C
The activity or profession of withholding advertisements for commercial products or services
D
The activity or profession of producing advertisements for personal use.
3) The process of a fashion gaining and losing mass acceptance.
A
Fashion Cycle
B
Rinse Cycle
C
Wash Cycle
D
Trend Cycle
4) What is a resident buying office?
A
An pub located close to a major production center to communicaticate oversight btwn suppliers
B
a consumer that buys products from their home office.
C
An office located close to a major production center to communicaticate oversight btwn suppliers
D
an office thats buys residents
5) price is the quantity of payment or compensation given from one party to another in return for goods or services
A
High Price
B
National Price
C
Retail Price
D
Private Price
6) What is Gross Margin?
A
margin of profit: the ratio gross sales divided by net profits.
B
margin of growth: the ratio gross profits divided by net sales
C
margin of loss: the ratio gross profits divided by net sales
D
margin of profit: the ratio gross profits divided by net sales
7) Define Demographic Segmentation
A
Dividing consumers into one based on selected demographics.
B
Dividing consumers into groups based on selected demographics.
C
Lumping consumers into groups based on selected demographics.
D
Dividing consumers into groups based on selected demographics.
8) What is a Purchase Order?
A
a commercial doc. used to request supply something in return for nothing.
B
a commercial doc. used to request supply something in return for vengeance of their father.
C
a commercial doc. used to request supply something in return for money.
D
a commercial doc. used to request supply something in return for paymentproviding specsquantities
9) Type of Label, For example: Hollister
A
Private Label
B
Retail Brand Label
C
National Label
D
Designer Label
10) A reduction in inventory due to shoplifting, employee theft, paperwork errors and supplier fraud
A
Prevention
B
Rounder
C
Gain
D
Shortage
*select an answer for all questions
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