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Sports Marketing Final Review 2
Test Description: Sports Marketing Final Review 2
Instructions: Answer all questions to get your test result.
1) Which of the following are channels of distribution for music?
A
concerts
B
all of these
C
satellite radio
D
cable tv
2) Entertainment awards are an important form of ___.
A
distribution
B
publicity
C
information management
D
public/service planning
3) Keeping the media and consumers aware of a company or individual is the job of ___.
A
a public relations specialist
B
none of these
C
an advertiser
D
a marketer
4) Which of the following elements are not part of the marketing mix?
A
placement
B
price
C
profit
D
product
5) Which of the 7 marketing functions is used when a major professional sports league such as the NFL, NBA, or MLB is deciding where to put a new expansion team?
A
marketing-information management
B
selling
C
pricing
D
distribution
6) ___ requires a company not only to budget for its own marketing activities also to provide customers with assistance in paying for the company's products or services.
A
selling
B
promotion
C
financing
D
pricing
7) Fee-based companies that provide access to the internet are ___.
A
internet service providers
B
search engines
C
bandwidths
D
cookies
8) The amount of satisfaction a person receives from the consumption of a particular product or service is ___.
A
economic utility
B
form utility
C
tiering
D
place utility
9) Resorts and theme parks offer deep discounts during ___.
A
reality tours
B
peak seasons
C
low seasons
D
holidays
10) Face to face communication between seller and customer is called ___.
A
sales promotion
B
personal selling
C
publicity
D
advertising
*select an answer for all questions
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