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Sports Marketing Final Review
Test Description: Sports Marketing Final Review
Instructions: Answer all questions to get your test result.
1) Psychographics focuses on what kind of information?
A
income
B
location
C
attitudes
D
education
2) A group of individuals within a larger market that share one or more characteristics is called a ___.
A
market segment
B
market differentiation
C
demographic segment
D
marketing mix
3) A legal right to reproduce a team's logo in exchange for payment is called a ___.
A
certification
B
registration
C
license
D
handler
4) Nike giving uniforms, shoes, and equipment to a college basketball team is an example of ___.
A
sponsorship
B
target
C
license
D
a violation of NCAA rules
5) Local business support amateur athletics because ___.
A
the promotion is good for the team
B
sports fans will support the business
C
the business wants to be an active part of the community
D
all of these
6) An endorsement is ___.
A
all of these
B
often most successful when made by a celebrity
C
a person's approval of a product or service
D
a promotional tool
7) Paid communication between the product maker or seller and the audience or customer is ___.
A
publicity
B
sales promotion
C
advertising
D
none of these
8) When a company wants to show its commitment to a community it may choose to ___.
A
find a local marketing firm to create an advertising
B
find a famous celebrity as an endorser
C
sponsor a local little league team
D
none of these
9) Sponsorship involves ___.
A
all of these
B
donating services
C
financing an event
D
donating product
10) Which of the following whill help create a positive image for an athlete?
A
creating a foundation
B
being involved in a music video
C
signing a new multimillion dollar contract
D
increased media coverage
*select an answer for all questions
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