Review Game Zone
Flash Cards
(current)
Games
Teachers
Search
Ch. 22 Test Review #3
Test Description: A review of the promotion and price marketing mix elements.
Instructions: Answer all questions to get your test result.
1) An example of mass media advertising is
A
Network and local television
B
Counter displays
C
Special interest magazines
D
Billboards
2) Which of the following is an example of a buying motive?
A
Suggestion selling
B
Brand name
C
Desire for good health
D
Credit cards
3) An effort by the customer to avoid making a decision to purchase is usually demonstrated by the use of
A
Suggestion selling
B
Body language
C
Objections
D
Buying motives
4) Selling is successful when
A
None of these
B
The customer buys more than he or she intended
C
The customer is satisfied with the purchase
D
The customer buys an item suggested by the salesperson
5) Follow-up after a sale includes all of the following except
A
Checking with a customer who did not buy to see if his or her needs have changed
B
Checking with the customer to make sure an order is correct
C
Sending a thank-you note to the customer after a purchase
D
All of these are examples of follow-up
6) An effective method of increasing sales of a product for a short time is
A
Coupons
B
Self-service merchandising
C
Dealer aids
D
Personal selling
7) A promotional activity designed to familiarize customers with a new product and to create a demand for it in local businesses is
A
Outdoor advertising
B
Personal selling
C
Product samples
D
Telemarketing
8) In self-service merchandising, customers are persuaded to buy through
A
Merchadise displays and labels
B
Effective sales demonstrations
C
All of these
D
Thorough study of advertisements
9) In addition to the Federal Communications Commission, the federal agency that regulates promotion is the
A
Commerce Department
B
Federal Trade Commission
C
Supreme Court
D
Internal Revenue Service
10) Advertising that is misleading in any material respect is
A
Substantiated advertising
B
Corrective advertising
C
Acceptable on cable television
D
False advertising
*select an answer for all questions
Check Results & Get Answers
Play Games with the Questions Above
Teachers: Create FREE classroom games with your questions
Click for more info!
©2007-2024
ReviewGameZone.com
|
About
|
Privacy
|
Contact
|
Terms
|
Site Map
WAIT! Find what you needed?
×
Still Looking for the Answers?
Have Another Question?
Play a Review Game with These Questions?
Want to Make Your Own Test Like This One?