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Marketing Ch30
Test Description: Ch 30 Quiz
Instructions: Answer all questions to get your test result.
1) In the ____ stage of new-product development, products often undergo rigorous tests to make sure that they perform safely and effectively or that consumers will find value in them
A
Writing a Business Proposal
B
Product Development
C
Screening Ideas
D
Analyzing Customer Acceptance
2) Increasing profits will most likely occur at which stage of the PLC?
A
Introduction
B
Growth
C
Maturity
D
Decline
3) Sales decline in the decline stage of the PLC because of technological advances, increased competition, and ________.
A
shifts in the economy
B
shifts in consumer tastes and preferences
C
marketing mix modifications
D
shifts in unemployment
4) A manufacturer with a product in the decline stage of the product life cycle might decide to ________ if it has reason to hope that competitors will leave the industry.
A
search for replacements
B
drop the product
C
delay planning
D
maintain the product without change
5) Mattel's Barbie is an example of an age-defying product. Barbie, simultaneously timeless and trendy, is in the ________ stage of the PLC.
A
Introduction
B
Growth
C
Decline
D
Maturity
6) During which stage of new-product development is management most likely to estimate minimum and maximum sales to assess the range of risk in launching a new product?
A
Writing a Business Proposal
B
Generating Ideas
C
Screening Ideas
D
Evaluating Customer Acceptance
7) Most products in the marketplace are in the ________ stage of the product life cycle.
A
Decline
B
Growth
C
Introduction
D
Maturity
8) What features are normally associated with new product development?
A
All of the above
B
Development of unique superior product features.
C
Variable time frames before a product is brought to market.
D
High investment costs.
9) The product life cycle:
A
applies more to individual brands than to categories or types of products.
B
describes the stages a new product idea goes through from beginning to end.
C
all of the above.
D
shows that sales and profits tend to move together over time.
10) Which product life cycle stage features an emphasis on informative promotion, development of distribution channels, and low sales?
A
Maturity
B
Introduction
C
Decline
D
Growth
*select an answer for all questions
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