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Sports Marketing--Public Speaking And Publishing
Test Description: Review of public speaking engagements and publishing opportunities for atheletes
Instructions: Answer all questions to get your test result.
1) Speakers may need the services of
A
a speaking coach
B
a speech writer
C
all of these
D
a promotional agency
2) Which of the following statements is false?
A
An athlete usually does not count on much income from writing a book
B
Sports books that extend beyond the topic of the sport may generate interest for a wider readership
C
Athletes' autobiographies are often ghostwritten
D
Book tours increase the sales of an athlete's book
3) What are some reasons that athletes and coaches choose to write books?
A
fun
B
money
C
Better reputation
D
because they are dumb
4) How can a athlete promote a book?
A
community
B
newspaper
C
tv
D
youtube
5) The element that can make or break a sports figures relationship with fans is
A
image
B
salary
C
autographs
D
books sales
6) Public relations firms work to
A
none of these
B
teach fans etiquette skills
C
improve city streets
D
help athletes find jobs after their sports careers are over
7) Why are athletes popular for speaking engagements?
A
they like pizza
B
none of these
C
do drugs
D
people listen to them
8) What is a literary agent?
A
ALL OF THESE
B
plans marketing campaign and books appearances
C
co-writes the book
D
edits the book
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A
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B
haio;sefis
C
naio;fgnso;igvjo
D
dfffee
10) io.asniefa
A
askdasienf.a
B
fawasilndf.awine
C
f.iweneianf
D
afasf.
*select an answer for all questions
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