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Sports Marketing Midterm #1
Test Description: The 4Ps and other sports marketing basics.
Instructions: Answer all questions to get your test result.
1) Marketing, as a business function, is _____.
A
creating and maintaining satisfying exchange relationships.
B
encouraging customers to purchase products.
C
none of these
D
another term for grocery shopping.
2) The elements of the marketing mix are _____.
A
Product, distribution, price, and promotion
B
Purchasing, planning, advertising, and distribution
C
Planning, distribution, price, and advertising
D
Purchasing, distribution, financing, and price
3) The goods or services being offered for sale that satisfies consumer demand are called
A
placement
B
planning
C
price
D
products
4) Placement or distribution directly involves all of the following EXCEPT
A
Allowing fans to order tickets online
B
Storing merchandise in a warehouse
C
Offering a discount to sell tickets
D
Transporting goods to market
5) Advertisements are an example of which key function of marketing?
A
price
B
promotion
C
product
D
placement
6) Customer service hotlines have the primary function as an example of _____.
A
Distribution
B
Product/Service Management
C
Marketing Information Management
D
Product Placement
7) Direct and personal communication with customers to assess and satisfy their needs and to anticipate their future needs is called _____.
A
financing
B
promotion
C
advertisement
D
personal selling
8) An example of the financing function is when…
A
refunds are given to an unhappy customer.
B
a discount is offered to lower the price of the product.
C
customers are provided with assistance in paying for season tickets by being put on a payment plan.
D
customers are offered to bundle goods and services for a better price.
9) Which of the examples below is a pricing strategy used in sports marketing?
A
gross impression
B
endorsements
C
selling tickets online
D
discounts
10) Using advertising and other forms of communicating information about products, services, images, and ideas to promote future sales is called _____.
A
product
B
price
C
placement
D
promotion
*select an answer for all questions
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