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Market Research Terms
Test Description: A review of common market research terminology.
Instructions: Answer all questions to get your test result.
1) A description of the characteristics of the person or company that is likely to purchase a product or service
A
demographics
B
focus group
C
psychographics
D
customer profile
2) Information collected for the first time to fit a specific purpose
A
psychographics
B
secondary data
C
primary data
D
demographics
3) The people that are interested in a particular product or service and are willing and able to pay for it
A
customer profile
B
qualified customers
C
focus group
D
target market
4) An interview with groups of target customers who provide valuable ideas on products or services
A
customer session
B
target market
C
market segment
D
focus group
5) A system for collecting, recording, and analyzing information about customers, competitors, good, and services
A
marketing plan
B
marget segment
C
market research
D
marketing concept
6) A concept that uses the needs of customers as the primary focus during the planning, production, distribution, and promotion of a product or service
A
customer profile
B
marketing concept
C
market group
D
market research
7) Groups of customers within a large market who share common characteristics
A
market segment
B
secondary data
C
customer profile
D
primary data
8) Data that describe a group of people in terms such as age, marital status, family size, and ethnicity
A
psychographics
B
focus groups
C
demographics
D
market group
9) Data found in already published sources
A
secondary data
B
essential data
C
primary data
D
market data
10) Data that describe a group of people in terms of their tastes, opinions, personality traits, and leftstyle habits
A
demographics
B
customer data
C
primary data
D
psychographics
*select an answer for all questions
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