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Sports And Entertainment 1.02 & 1.05
Test Description: Sports and Entertainment 1. 1.05
Instructions: Answer all questions to get your test result.
1) The National Collegiate Association and the Professional Golfers' Association are examples of
A
professional societies
B
labor unions
C
sanctioning bodies
D
trade associations
2) One of the main differences between professional and amateur athletes is that for the professionals, the game is often
A
their occupation
B
free of charge
C
played for enjoyment
D
closed to the public
3) Which of the following help create the excitement and enthusiasm that make the games what they are:
A
team owners
B
spectators
C
trainers
D
coaches
4) Which of the following is an example of marketing the sport event
A
Holding a race for a charitable organization
B
delivering exercise bikes to retailers
C
selling food products to a concession stand
D
distributing information about a NASCAR race
5) Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic of _________________marketing
A
mass
B
target
C
event
D
direct
6) One characteristic of event marketing involves promoting and selling a(n)
A
physical appeal
B
tangible product
C
nonperishable item
D
unique experience
7) A characteristic of an event is that it is produced and consumed
A
in unemotional ways
B
during planned intervals
C
at the same time
D
by the same group of people
8) Mark enjoys taking his family to professional baseball games because of the memories he has of his dad taking him to games when he was a young boy. What factor motivates Mark to a
A
significant others
B
popular athletes
C
cultual norms and values
D
class and gender relations
9) One of the primary reasons that people are motivated to attend arena football games is the
A
prime-time, network television exposure
B
affordable ticket prices
C
low scores
D
instant-replay
10) Because the outcome of a match is uncertain, many fans attending a sporting event are motivated by the game's __________________value.
A
economic
B
financial
C
entertainment
D
physical
*select an answer for all questions
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