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Sports And Entertainment 1.01 & 1.04
Test Description: Section 1.01 and 1.04
Instructions: Answer all questions to get your test result.
1) Which of the following usually is a characteristic of the sport/event industry:
A
Provides products that are different for each consumer
B
Communicates with a limited audience
C
Manages a worldwide media network
D
Employs only those people who have athletic ability
2) The core benefits to customers who purchase sport products include entertainment, health, and
A
promotion
B
achievement
C
adaptability
D
independence
3) A unique characteristic of the sport industry is that it seeks to attract markets that
A
have consumers with artistic talent
B
include spectators and participants
C
are concerned with environmental issues
D
demand mostly tangible products
4) When a professional football expansion team is established in a community, the economic impact might result in
A
business closures, job layoffs, and high inflation rates
B
more tourism, lower tax rates, and high interest rates
C
higher tax rates and fewer financial investment opportunities
D
increased job creation and more consumer spending
5) The Chamber of Commerce for a large city estimates the income for the city generated by the sales tax, parking fees, food-service tax, and amusement tax collected as a result of a
A
indirect
B
fiscal
C
direct
D
total
6) Professional sports teams benefit their surrounding community by
A
attracting tourist dollars
B
making seat licenses available to season ticket holders.
C
endorsing local political candidates
D
hiring handlers to make sure athletes behave
7) A baseball game broadcast on the radio is an example of
A
sport media
B
owned-goods service
C
a sporting good
D
a nonsport event
8) Your high-school\'s basketball team went to the state championship game last year, but didn\'t even make the play-offs this year. This is an example of a(n) ___________sport/event p
A
inconsistent
B
tangible
C
consistent
D
perishable
9) Most sport/event products are classified as
A
a combination of rented and owned-goods services
B
pure goods
C
pure services
D
a combination of goods and services
10) Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League Baseball game. This is called brand
A
image
B
quality
C
loyalty
D
awareness
*select an answer for all questions
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