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Fashion Marketing Ch. 5
Test Description: Ch. 5 Fashion Marketing
Instructions: Answer all questions to get your test result.
1) Defining the specialized niche of the market to whom the company wishes to make its greatest appeal is called...
A
Niche Marketing
B
Psychographics
C
Demographics
D
Target Marketing
2) This involves dividing the total market into smaller groups that contain similar characteristics.
A
Customer Representation
B
Customer Service Management
C
Market Segmentation
D
Characteristic Segmentation
3) The process of carrying a product idea through stages from initial conceptualization to actual appearance in the market.
A
Product Research
B
Product Development
C
Developmental Product Research
D
Research and Development
4) The hiring of independent specialists to do particular work, rather than using company employees.
A
Independent Contractors
B
Outsourcing
C
Product Managers
D
Supervisor Specialists
5) Vital statistics of human populations, broken down by such factors as age, gender, race, education, religion, income and occupation are known as...
A
Market Description
B
Psychographics
C
Geographics
D
Demographics
6) Statistics that try to explain consumer behavior through such variables wuch as lifetyle, values, attitudes and self-concept.
A
Value System
B
Geographics
C
Psychographics
D
Demographics
7) The process of systematically gathering and analyzing information relating to a particular market.
A
Consumer Research
B
Product Development
C
Systems Analyst
D
Market Research
8) Cooperative interaction of parts that results in a total effect that is greater than the sum of the parts added together separately.
A
Cooperation
B
Synergy
C
Team Building Activities
D
Teamwork
9) An increase in the size of the entire market (i.e. more products are sold an there are higher total sales).
A
Sales Forecast
B
Market Dominance
C
Market Growth
D
Market Transformation
10) The part of the total market controlled by sales, usually computed by percentage of sales in relation to the total industry.
A
Market Segmentation
B
Sales Ratio
C
Market Share
D
Total Sales
*select an answer for all questions
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