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Marketing Principles Ch. 2
Test Description: Marketing Principles
Instructions: Answer all questions to get your test result.
1) An ________ is an analysis of outside influences that may have an impact on an organization.
A
Market research
B
Environmental scan
C
Marketing survey
D
Market testing
2) A formal, written document that directs a company’s activities for a specific period of time is called a(n) ________. (10 points)
A
Marketing plan
B
Multi-purpose strategy
C
Mission marketing
D
Strategic mission
3) Involves grouping people with similar lifestyles, as well as shared attitudes, values and opinions.
A
Mass marketing
B
Demographics
C
Market segmentation
D
Psychographics
4) The process of classifying people who form a given market into even smaller groups is called what?
A
Market segmentation
B
Mass marketing
C
Demographics
D
Psychographics
5) Refer to statistics that describe a population in terms of personal characteristics such as age, gender, income, marital status, ethnic background, education and occupation.
A
Psychographics
B
Market segmentation
C
Mass marketing
D
Demographics
6) Involves using a single marketing strategy to reach all consumers.
A
Psychographics
B
Market segmentation
C
Demographics
D
Mass marketing
7) The projection of probable, future sales in units or dollars.
A
Sales forecast
B
Performance standards
C
Geographics
D
Disposable income
8) Refers to segmentation of the market based on where people live.
A
Disposable income
B
Performance standards
C
Sales forecast
D
Geographics
9) An expectation for performance that reflects the plan’s objectives.
A
Sales forecast
B
Performance standards
C
Disposable Income
D
Geographics
10) Is the money left after taking out taxes.
A
Performance standards
B
Sales forecast
C
Geograsphic
D
Disposable income
*select an answer for all questions
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