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Chapter 2 And 3 Sports Marketing
Test Description: Chapter 2 and 3 Sports
Instructions: Answer all questions to get your test result.
1) A payoff or profit received in addition to a regular wage or payment is called...
A
profit
B
income
C
Salary
D
perk
2) This is the legal representative for a celebrity. Most of them started as an accountants or attorneys.
A
handler
B
adviser
C
cartel
D
agent
3) A ____________ works closely with athletes who are unable or unwilling to police themselves. Allen Iverson once had one of these.
A
adviser
B
cartel
C
handler
D
agent
4) Someof the people are financial and business counselors rather than behavior monitors.
A
agent
B
adviser
C
handler
D
cartel
5) These are a system of deciding what is right or wrong in a reasoned and impartial manner.
A
values
B
ethics
C
lifestyle
D
judgments
6) Sports franchise ownership carries _________ power with it.
A
all of the above
B
political
C
social
D
financial
7) The legal right to reproduce a team's logo in exchange for payment is a...
A
trademark
B
copyright
C
endowments
D
license
8) A group of individuals within a larger market that share one or more characteristics is known as a...
A
Demographic Group
B
Psychographic Group
C
Geographic Group
D
Market Segment
9) A group of college athletic teams within in the same region is known as a....
A
Region
B
Conference
C
Division
D
League
10) Someone who doesn't get paid but plays for enjoyment, challenge, or both is known as a...
A
professional athlete
B
amateur athlete
C
casual athlete
D
semi-pro athlete
*select an answer for all questions
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