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Basic Marketing Test
Test Description: Basic Marketing Test
Instructions: Answer all questions to get your test result.
1) Select the statement that best describes marketing...
A
Marketing is the process of deciding what to sell.
B
Marketing: process of planning, pricing, promoting, selling and distributing ideas good services.
C
Marketing is the process of advertising goods and services.
D
Marketing is the process of advertising and selling products.
2) What is a target market?
A
A company's market share.
B
A business-to-business market
C
A group of people who have enough money to buy a certain product.
D
A group of people most likely to become customers.
3) What are the economic utilities that relate to marketing?
A
Form, Place, Time, Possession and Information utility.
B
Form, place, time and promotion utility.
C
Market share, target market and customer profile
D
Distribution, financing, information management, promotion and selling.
4) What are the components of the marketing mix?
A
Form, place time, possession and information.
B
Product, Price, Place, and Promotion
C
Product, Price, and Place
D
None of the above.
5) What are the functions of marketing?
A
All of the above.
B
Distribution and Financing
C
Pricing, selling, and product/service management.
D
Marketing information management and promotion.
6) What are the components of a SWOT analysis?
A
An analysis of strengths, weaknesses, opportunities and threats.
B
An analysis of business opportunities.
C
A company profile
D
An analysis of strengths, weaknesses, opportunities and tactics.
7) What is demographics?
A
Statistics that describe how much money people have.
B
Generation Y.
C
A population's median age.
D
The statistics that describe a population in terms of personal characteristics.
8) What is a marketing plan?
A
A written document that describes a company's marketing activities.
B
A set of performance standards.
C
An executive summary.
D
Sales forecast.
9) A name, term, design, symbol or combination of these elements that identifies a business, product, or service and distinguishes it from its competitors refers to...
A
Advertising
B
Brand
C
Logo
D
Marketing
10) Which of the following is NOT a form of business ownership?
A
Partnership
B
Sole Proprietorship
C
Retailer
D
Corporation
*select an answer for all questions
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