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Marketing Principles Ch. 1
Test Description: Marketing Principles
Instructions: Answer all questions to get your test result.
1) The process of planning, pricing, promoting, selling and distributing ideas, goods and services to create exchanges that satisfy customers.
A
Information Management
B
Business
C
Marketing
D
Economics
2) Tangible items that have monetary value and satisfy needs.
A
Services
B
Wants
C
Needs
D
Goods
3) Intangible items that have monetary value and satisfy your needs and wants.
A
Goods
B
Wants
C
Services
D
Needs
4) Added value in economic terms is called ___________.
A
Utility
B
Marketing
C
Bonuses
D
Features
5) All people who share similar needs and wants and who have the ability to purchase a given product are called a __________.
A
Target Customer
B
Consumer
C
Purchase Group
D
Market
6) The percentage of the total sales volume generated by all companies that compete in a given market.
A
Market Alignment
B
Market Share
C
Product Comparison
D
Business Competition
7) The group that is identified for a specific marketing program is the ____________.
A
Customer Profile
B
Target Market
C
Consumer Base
D
Target Customer
8) The _____________ includes four basic marketing strategies called the four P's, Product, Price, Place and Promotion.
A
Marketing Essentials
B
Marketing Concept
C
Marketing Principles
D
Marketing Mix
9) Consists of consumers who purchase goods and services for personal use.
A
Consumer Market
B
Industrial Market
C
Marketing Strategy
D
Target Market
10) Business-to-Business market includes all businesses that buy products for use in their operations.
A
Professional Marketing
B
Industrial Market
C
Target Market
D
Consumer Market
*select an answer for all questions
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