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Sports Marketing Ch. 1 Part 2
Test Description: Sports Marketing
Instructions: Answer all questions to get your test result.
1) The number of times per advertisement, game or show that a product or service is associated with an athlete, team or entertainer.
A
Gross Impression
B
Marketing Information
C
Ratings
D
Retail Marketing
2) Influencing how people choose to use their time and money is _____________.
A
Marketing Principles
B
Fashion Marketing
C
Sports Marketing
D
Entertainment Marketing
3) Whatever people are willing to spend their money and spare time doing is...
A
Sports
B
Labor
C
Entertainment
D
Work
4) The number of viewers a television program attracts.
A
Market Research
B
Target Market
C
Market Depth
D
Ratings
5) Renewing or rejuvenating your body or mind with play or amusing activity.
A
Video Games
B
Studying
C
Recreation
D
Board Games
6) Those involved in travel, tourism, and amateur sports that are not associated with educational institutions.
A
Recreational Activities
B
Professional Sports
C
Leisure Time
D
Ecotourism
7) Generally considered traveling for pleasure, whether the travel is independent or tour-based.
A
Tourism
B
Traveling
C
Market Research
D
Travel Agent
8) People in the travel industry refer to recreational travel or tours planned around a special interest as ...
A
Community Travel
B
Vacation
C
Niche Travel
D
Specific Purpose Travel
9) Niche travel designs vacations for...
A
all of the above
B
snow skiers
C
music enthusiasts
D
families with small children
10) Offering coupons to entice customers to try a product at a discounted price is an example of ...
A
purchasing.
B
none of these.
C
promotion
D
product/service planning.
*select an answer for all questions
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