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Sports Marketing Ch. 1
Test Description: Sports Marketing
Instructions: Answer all questions to get your test result.
1) The creation and maintenance of satisfying exchange relationships.
A
Business
B
Economics
C
Marketing
D
Profit
2) Product, Price, Place are all part of the ______________.
A
Marketing Mix
B
Marketing Exchange
C
Marketing Concept
D
Marketing Curve
3) What a business offers customers to satisfy needs.
A
Product
B
Price
C
Promotion
D
Place
4) Involves locations and methods used to make products available to customers.
A
Promotion
B
Place
C
Price
D
Product
5) The amount that customers pay for products.
A
Promotion
B
Price
C
Place
D
Product
6) Describes ways to encourage customers to purchase products and increase customer satisfaction
A
promotion
B
price
C
place
D
product
7) ________________ is using sports to market products.
A
Sports Marketing
B
Sports Retailers
C
Marketing Management
D
Athletic products
8) A specific group of people you want to reach.
A
Target Market
B
Retail Shoppers
C
Customer Base
D
Marketing Mix
9) Money / income that can be freely spend after all of your bills are paid.
A
Disposable Income
B
Profit
C
Gross Income
D
Net Income
10) Information or statistics about a population including age, gender, marital status, education level, etc.
A
Demographics
B
Marketing Mix
C
Gender Equity
D
Marketing Information Management
*select an answer for all questions
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