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SEM II 5.04Consumer Research Part B
Test Description: SEM II 5.04Consumer Research part B
Instructions: Answer all questions to get your test result.
1) Bob completed a survey about sports clothing. This is an example of a:
A
Gathering.
B
Questionnaire
C
Personal observation
D
Focus group
2) A group of people representative of the population is a:
A
sample
B
panel
C
siminar
D
focus group
3) What kind of research is used when the purpose is to gather information about the target market?
A
descriptive
B
expository
C
exploratory
D
casual
4) When wording a questionnaire you should:
A
Use technical jargon.
B
Use laymen’s terms
C
Be ambiguous.
D
Ask several questions per statement
5) Closed-ended questions can be answered with:
A
A rating scale
B
An essay.
C
“Yes” or “No”.
D
Complete sentences
6) A findings report includes a(n):
A
Telephone log.
B
Executive summary
C
Chart, table, or graph
D
Memorandums
7) The first page of a findings report is the:
A
Title page.
B
Acknowledgement.
C
Table of contents.
D
Introduction.
8) Questionnaires should be:
A
Only 1 or 2 questions
B
Simple and easy
C
Long and thorough
D
Time-consuming and detailed.
9) Two different methods of collecting data are:
A
Primary and efficient
B
Primary and quarterly
C
Primary and significant
D
Primary and secondary
10) A findings report should include
A
History
B
Solutions
C
Recommendations.
D
Competitors.
*select an answer for all questions
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