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SEM II SPONSORSHIP 2
Test Description: SEM II SPONSORSHIP 2
Instructions: Answer all questions to get your test result.
1) Kellogg’s markets most of its cereals toward children. In this case, the children are the
A
partners
B
sponsor
C
entity
D
audience
2) The audience benefits from sponsorships through:
A
Exposure to new products
B
Higher ticket prices
C
Evasive advertising
D
Internet pop-ups
3) The International Olympic Committee is an example of a(n):
A
league
B
enent
C
governing body
D
team
4) Companies sponsor entities because sponsorships:
A
Decrease market share
B
Increase competition
C
Increase sales.
D
Decrease expenses
5) The first major league sport sponsored by corporations was the:
A
PGA
B
NFL
C
MLB
D
NBA
6) The event triangle consists of the:
A
Audience, entertainment, and sponsor
B
Audience, entity, and sponsor
C
Audience, enterprise, and sponsee
D
Audience, entity, and sponsee
7) Sponsorship involves
A
A marketing exchange
B
An exchange of resources
C
using a logo
D
Selecting a distribution channel
8) Since the 1970s sponsorship has grown due to:
A
The number of sports stations.
B
An increase in the cost of distribution.
C
A ban of tobacco and alcohol ads.
D
An increase on the number of pro athletes
9) A marathon is an example of a(n):
A
event
B
athlete
C
league
D
team
10) The Carolina Panthers are an example of a(n):
A
govening body
B
team
C
event
D
league
*select an answer for all questions
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