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Marketing Exam Review
Test Description: Product Mix
Instructions: Answer all questions to get your test result.
1) All the different products that a company makes or sells is
A
Product mix
B
Product lines
C
Product items
D
Product strategies
2) Two ingredients of the product mix are
A
Consistency and Width
B
Product line and Product items
C
Depth and Breath
D
Width and Breath
3) Three dimensions of a Product Mix are
A
Width, Depth and Consistency
B
Product lines, Product items and Consistency
C
Width, Depth and Breath
D
Depth, Breath and Consistency
4) All the cereal made by Kellogg is an example of their
A
Product Line
B
Width
C
Depth
D
Product Items
5) A specific model of a Ford car is an example of
A
Product line
B
Product item
C
Product width
D
Product depth
6) A company can position their product by
A
Quality
B
Size
C
Location
D
Color
7) When an existing product in a product line competes with the sales for another product it's called
A
Consuming
B
Cannon Ball
C
Cannibalization
D
Consumption
8) Marketing a product by its features and benefits is an example of
A
Marketing
B
Selling
C
Positioning
D
Perception
9) The number of product items offered within each product line is
A
Depth
B
Breath
C
Consistency
D
Width
10) The number of different product lines a business produces is referred to as the
A
Product Mix
B
Depth
C
Consistency
D
Width
*select an answer for all questions
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